The analyst will conduct market and competitive landscape research to provide actionable intelligence for sales and marketing teams. They are responsible for maintaining research repositories, tracking competitor positioning, and supporting account planning through data-driven insights.
Turning account and market data into GTM intelligence. The Account & Market Research Analyst equips sales, marketing, and leadership with in-depth account intelligence and market analysis that sharpens account planning, prioritization, and pursuit strategy. This role blends secondary research, data synthesis, and segmentation to turn raw signals into decisions the go-to-market team can act on
for target and strategic accounts
Conduct market, industry, and competitive landscape analysis to support planning and segmentation
Design ICP and prioritization matrix across different industry segments as well as product offerings
Identify target prospects based on ICP across various demand gen motions for different industry and product campaigns
Monitor intent data, funding events, leadership changes, and other triggers, and route timely alerts to account teams
Partner with Sales and Marketing to help prepare briefing packets ahead of executive meetings, QBRs, and pursuit reviews with account intelligence
Maintain and continuously improve a centralized account/market research repository and standard research templates
Track competitor positioning, pricing, and win/loss themes, and summarize implications for sales messaging
Protect company assets, systems, proprietary and confidential information in accordance with Foundever Associate Agreement.
Proactively report actual or suspected ethics and compliance violations, vulnerabilities, security incidents and breaches in the confidentiality, integrity or availability of Information assets as per the Company’s policy.
Qualifications:
Bachelor's degree in Business, Marketing, Economics, or a related field
2-4 years of experience in competitive intelligence, CRM or an analyst role supporting sales/marketing
Strong CRM and market data skills and comfort working across multiple data sources
Proficiency in Excel/Google Sheets and PowerPoint/Slides for synthesis and presentation
Excellent written communication skills with the ability to distill complex information into concise insights
Experience with research and intelligence tools such as ZoomInfo, LinkedIn Sales Navigator, Crunchbase, or Owler
Familiarity with a CRM platform (e.g., Salesforce, HubSpot) and account-based marketing/sales motions
Exposure to B2B SaaS or technology sales environments
Analytical thinking and structured problem solving
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
·
Marketing Manager
★★★★★
Verified
