Account Manager Paid Search and Social

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USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid.     To connect with us, visit www.usatodayco.com

LocaliQ Managed Services is an award winning, innovative, full-service digital advertising agency. We provide full, hands-on, Paid Search and Paid Social account management services for higher spending clients within the SMB space.

As an Account Manager, Paid Search, on our Managed Services (MS) team, you will report to a Senior Manager/Account Director and perform the day-to-day management of digital advertising campaigns for a portfolio of strategic key accounts. In this role, you will be ambitious, client-centered, data-driven and have at least 5+ years of demonstrated success managing the paid-search and social digital marketing initiatives.

Our ideal candidate must have a background in digital marketing with applied experience in SEM, Display and Social advertising. Ideal candidates will have an insatiable curiosity and enthusiasm for digital marketing and can inspire excitement and curiosity throughout the team. Candidates must have 4+ years working knowledge and understanding of the digital marketing landscape, emerging trends, search and social media management. Account Manager, Digital Marketing, must be a self-starter, be proactive, can work independently on tasks, work well with a team, follow through on projects, delegate tasks effectively and build strong client relationships. Candidates must have advanced knowledge of Microsoft suite products including Excel, Word, and PowerPoint, and excellent written and verbal communication skills.

About Your Responsibilities

• Manage campaign strategy and execution for paid search and paid social platforms, including Google Ads, Microsoft Ads and Facebook Ads for lead generation and/or e-commerce clients.

• Perform key day to day activities such as keyword research, ad copy development, bid optimization and competitor analysis.

• Run and build reports on campaign results and deliver findings in a clear and client-facing format

• Daily and Weekly reporting and analysis of trend data from Google Analytics, Google Ads, Bing Ads and Facebook Ads among other platforms

• Balance daily and monthly account budgets

• Proactively research accounts and provide ongoing opportunities that align with client goals.

• Conduct QBRs and present on success and our value to stakeholders

• Build and maintain strong relationships with clients and key decision makers.

• Manage client goals and expectations in order to set realistic targets

• Hold regularly scheduled meetings with clients, providing performance updates and strategy discussions

• Maintain up-to-date knowledge on industry trends and stay informed on best practices in the search and social space

• Verify and integrate conversion tracking, as needed, leveraging our tech implementation team wherever required

• Delegate responsibilities across a team to ensure client deliverables and deadlines are being met

• Support the department’s largest customers

• Balance large budgets across multiple accounts and platforms, ranging from $5,000 - $500,000+ in monthly ad spend

• Navigate customer churn risk through effective escalation and churn risk mitigation strategies

• Collaborate with team members to ensure strategy is executed effectively

Key Qualifications

• 4+ years of relevant experience working with medium to high spending clients and owning and growing portfolios of 15+ clients. Digital Marketing agency experience preferred.

• Ideal candidates will have a firm understanding of online marketing (search, display, social media, etc.) and an understanding of how it relates to the entire marketing landscape

• Working knowledge of Google Analytics or a similar attribution tool

• Excellent communication and organizational skills

• Experience with phone-based, consultative relationship management, with a regular cadence of communication with clients

• Strong analytical mindset, with a comfortability working with data sets within platforms and in excel

• Ability to delegate projects across multiple people and meet deadlines with consistent quality of delivery

• A demonstrated history in client satisfaction

• Resourceful, dependable and able to manage multiple projects simultaneously

About Us

• Unlimited MTO (Managed Time Off)

• Flexible office schedule

• Quarterly bonuses

• Fun and collaborative work culture

#LI-REMOTE
#LOCALiQ
#LI-LL

The annualized base salary for this role will range between $50,000, and $75,000.  Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable