Account Based Marketing Manager

Account-Based Marketing Strategy

• Partner with Sales to evaluate target accounts and develop account selection criteria.
• Define the strategic rationale for account prioritization and segmentation.
• Determine which accounts represent the greatest opportunity and why.
• Develop go-to-market strategies tailored to target account segments.
• Use account, market, and performance data to continuously refine targeting strategies.
• Deliver account recommendations and insights that help Sales improve account prioritization over time.

Account-Based Campaign Development & Execution

• Design and execute multi-channel ABM programs, including:
  • Email marketing
  • Digital advertising
  • Direct mail campaigns
  • Events and webinars
  • Content marketing initiatives
• Create account-specific messaging and campaign strategies.
• Partner with Content, Design, and Marketing Operations teams to bring campaigns to life.
• Ensure campaigns align to revenue goals and account engagement objectives.

Sales Partnership & Strategic Planning

• Collaborate with Sales teams to understand account priorities and opportunities.
• Evaluate whether ABM is the most effective approach for target accounts.
• Challenge assumptions and validate account strategies using market intelligence and data.
• Provide strategic guidance on account engagement and expansion opportunities.
• Act as a trusted advisor to Sales while maintaining an objective, data-driven perspective.

Measurement & Performance Strategy

• Define campaign success metrics and measurement frameworks.
• Partner with Marketing Operations to establish reporting for:
  • Campaign performance
  • Account engagement
  • Pipeline influence
  • Revenue impact
• Analyze results and translate insights into actionable recommendations.
• Use performance data to optimize future campaign strategy and investment decisions.

Personalization & Optimization

• Leverage account, customer, and intent data to build personalized experiences.
• Segment audiences to improve campaign relevance and effectiveness.
• Monitor campaign outcomes and identify drivers of success or underperformance.
• Continuously test, learn, and optimize campaign approaches based on performance insights.

Account Advocacy

• Serve as the voice of target accounts within the marketing organization.
• Share market and account insights with Product Marketing, Sales, and leadership.
• Help influence broader marketing, messaging, and product strategies based on customer needs and feedback.

• 5-7 years of B2B marketing experience.
• Proven experience building, managing, and optimizing:
  • Account-Based Marketing (ABM) programs
  • Field marketing initiatives
  • Revenue-focused campaign strategies
• Experience partnering directly with Sales organizations on strategic account planning.
• Demonstrated ability to make data-driven marketing decisions and influence business outcomes.
• Strong strategic thinking and ability to operate independently.
• Experience developing multi-channel marketing campaigns across digital and offline channels.
• Strong analytical skills with the ability to:
  • Interpret performance data
  • Identify trends and opportunities
  • Make strategic recommendations
• Excellent project management and cross-functional collaboration skills.
• Exceptional written, verbal, and presentation communication skills.

Preferred

• Experience in:
  • B2B SaaS organizations
  • Real estate technology (PropTech)
  • Real estate-related industries
• Experience with:
  • HubSpot
  • Salesforce
  • Marketing automation platforms
  • CRM systems
• Familiarity with account intent platforms and ABM technologies.

Strategic Independence

• Self-directed and highly accountable.
• Comfortable making decisions with incomplete information.
• Challenges assumptions and validates ideas through data.
• Focuses on business outcomes, not just campaign execution.

Data-Driven Decision Making

• Understands the difference between engagement metrics and business impact metrics.
• Uses data to guide strategy development and optimization.
• Asks thoughtful questions and translates insights into action.

Cross-Functional Partnership

• Builds strong relationships across Sales, Product Marketing, Marketing Operations, and Sales Enablement.
• Influences stakeholders without direct authority.
• Balances collaboration with strategic conviction.

Critical Thinking

• Takes a first-principles approach to problem solving.
• Evaluates strategies based on account needs and business objectives rather than industry "best practices."
• Maintains intellectual curiosity and adaptability in a changing market.