Manage regional territories to grow the customer base through marketing goals, event production, and strategic partnerships. Coordinate with revenue teams and clients to execute culturally relevant programming and retail appreciation days.
Weedmaps
8 Remote Job Openings at Weedmaps
Manage regional territories to grow the customer base through marketing goals, event production, and strategic partnerships. Coordinate with revenue teams and clients to execute culturally relevant programming and retail appreciation days.
Lead the development of campaign concepts, messaging systems, and brand voice across social, editorial, and product marketing channels. Provide creative leadership and mentorship to copywriters while establishing standards for voice, tone, and creative excellence.
Lead the visual creative development and evolution of the Weedmaps brand across campaigns, social media, and product storytelling. Establish scalable design frameworks and mentor creative talent to ensure high-performing, culturally relevant visual work.
The role focuses on shaping social, editorial, and audience engagement strategies by identifying cultural trends and translating them into creative campaigns. It involves collaborating with creative and editorial teams to build a cohesive content ecosystem and analyzing performance to scale creative systems.
Define and lead the company's editorial voice and content narrative across various digital channels and creator partnerships. Manage the editorial organization, including recruiting, mentoring talent, and establishing editorial standards and governance.
Lead the end-to-end strategy and execution of high-intent acquisition platforms, specifically Google Ads and Microsoft Bing. Accountable for scaling efficient new-shopper acquisition and managing budgets within a heavily regulated vertical.
Lead the end-to-end strategy and execution of paid social and creator-led acquisition across Meta and other biddable platforms. Drive growth in first-time shoppers by iterating on creative performance and managing influencer partnerships within a regulated industry.
