The CRM Manager will own the end-to-end customer lifecycle strategy, focusing on retention, replenishment, and winback journeys within Klaviyo. They will analyze cohort performance and build data-driven strategies to increase subscription revenue and customer lifetime value.
You will be responsible for designing, building, and maintaining scalable backend systems, APIs, and infrastructure to support the platform. This includes managing data pipelines, background job processing, and ensuring high performance, security, and reliability across the engineering lifecycle.
The Head of Growth will own the B2B demand-generation strategy, managing paid acquisition, content, and website conversion to drive qualified pipeline. They will analyze performance data to optimize the acquisition funnel and inform budget allocation and experimentation.
You will own the end-to-end CRM lifecycle strategy, including building complex journeys in Klaviyo and optimizing retention for a subscription-based brand. You will also analyze customer data to identify revenue opportunities and lead A/B testing to improve commercial performance.
