The strategist will design, evaluate, and scale loyalty programs to drive business growth across B2B, B2C, and marketplace models. They will partner with product, marketing, and finance teams to define success metrics and translate strategies into execution-ready frameworks.
Optimize the connectivity and data flow between marketing platforms, media systems, and reporting tools. Partner with cross-functional teams to build scalable infrastructure and troubleshoot data discrepancies across dashboards.
Own the end-to-end strategy and hands-on execution of programmatic media buying across DV360, YouTube, and video channels. Collaborate with cross-functional teams to build scalable infrastructure and optimize campaign performance for app acquisition.
The Creative Lead will drive creative strategy and performance across a diverse client portfolio while managing and mentoring a distributed team of creatives. This role involves bridging the gap between data-driven insights and high-quality brand storytelling to achieve measurable business outcomes.
You will build and deploy AI-powered marketing workflows, including content generation pipelines and lead enrichment automations. Additionally, you will audit existing marketing operations to identify opportunities for AI integration and scale.
The Growth Marketing Strategist will develop full-funnel growth marketing strategies and scope work for a diverse range of clients. They will also assemble and lead teams to execute these strategies while managing client relationships from initial discovery to project kick-off.
The role involves conceptualizing and executing high-performing ad creative across paid channels, presenting concepts to clients, and leading creative production for various assets. Consultants will collaborate with growth and media teams to align strategy and iterate on creative based on performance data.
Consultants will analyze user behavior and conversion funnels to identify areas for improvement, developing and executing A/B and multivariate testing programs aligned with business goals. They will partner with various teams to implement experiments and optimize key conversion flows across web and mobile platforms.
Consultants will develop and execute organic social media strategies across various platforms like Instagram, TikTok, and LinkedIn, aligning content with brand and growth objectives. Responsibilities also include managing day-to-day posting, engaging with audiences, and monitoring social trends to optimize content.
Consultants will develop and refine product positioning, messaging, and value propositions while leading or supporting go-to-market strategy and execution for new product and feature launches. They will also partner with product, growth, and sales teams to align strategy and create compelling marketing assets.
Consultants will conduct technical SEO audits, implement recommendations, and perform keyword research to develop SEO-driven content strategies for clients. They will also optimize on-page elements and partner with internal teams to implement SEO best practices.
Consultants will develop and execute B2B demand generation strategies to drive qualified pipeline through planning, launching, and optimizing multi-channel campaigns across paid, email, content, and events. They must also partner with sales teams, build lead generation funnels, analyze performance data, and support ABM initiatives.
Consultants will develop and execute influencer marketing strategies aligned with brand and growth objectives, involving identifying, vetting, and managing relationships with creators across various platforms. Key tasks include leading outreach, negotiation, planning campaigns like product seeding and paid partnerships, and tracking performance metrics like engagement and conversion.
Consultants will design and implement marketing analytics frameworks, set up tracking systems using tools like GA4 and Mixpanel, and build dashboards to monitor KPIs across various marketing channels. They will also analyze data to find insights, refine attribution models, and support advanced measurement approaches like MMM.
