Refine Labs

The Director of Demand Generation will lead strategy and advise teams across Demand Gen, Content, RevOps, and Product Marketing to build programs that convert buyer signals into revenue. Key duties include planning and measuring multi-channel programs to drive pipeline generation, deploying paid media campaigns, and optimizing operational setups in client MAP/CRM systems.

The manager will support a Director of Demand Generation by being responsible for the research, campaign build-out, analysis, and optimization of client paid media campaigns across various channels. This role involves planning, testing, and measuring multi-channel media campaigns to drive inbound demand while managing day-to-day performance and budget pacing.