You will own the implementation and market positioning of GPS tracking device features while managing end-to-end marketing projects. This includes developing campaigns across paid social and email channels, managing influencer strategies, and conducting market analysis to drive growth.
You will develop and implement a comprehensive social media strategy across multiple platforms to ensure a consistent brand presence. Additionally, you will manage the editorial calendar, produce content, oversee influencer collaborations, and analyze performance metrics to optimize results.
You will take full responsibility for the GPS pet tracking product line, managing everything from feature development to market positioning. Additionally, you will lead marketing campaigns, oversee project KPIs, and coordinate with stakeholders to drive growth in core markets.
