You will own the lifecycle of GPS tracking device features from implementation to market positioning and manage marketing projects independently. Additionally, you will develop and execute marketing campaigns across paid social, organic content, and email automation while leading influencer strategies.
You will develop and implement a comprehensive social media strategy across multiple platforms to build a consistent brand presence. Additionally, you will manage content production, oversee influencer collaborations, and analyze performance metrics to optimize engagement.
You will take full responsibility for the GPS pet tracking product line, managing everything from feature development to market positioning. Additionally, you will lead marketing campaigns, oversee project KPIs, and coordinate with stakeholders to drive growth in core markets.
