Onnit Labs, Inc.

Owns the end-to-end Shopify Plus storefront, managing merchandising, promotions, and the on-site subscription experience. Drives growth through continuous conversion rate optimization, technology implementations, and rigorous quality assurance.

Lead the strategy and execution of subscription and loyalty programs to increase customer lifetime value and reduce churn. Manage end-to-end lifecycle marketing via email and SMS while partnering cross-functionally to align brand and revenue goals.

Lead the retail sales strategy and planning discipline across all trade classes to strengthen Onnit's market position. Coordinate cross-functional efforts in pricing, forecasting, and innovation to drive profitable growth and retail readiness.