Lead the commercial, strategic, and operational management of the company’s direct-to-consumer and business-to-business online shops, including revenue, assortment, pricing, promotions, planning, and performance. Lead and develop the Digital Retail team, prioritize growth and platform initiatives, improve processes, and coordinate agencies, technology partners, and internal stakeholders.
Define and document cross-channel e-commerce KPIs, build and automate dashboards and management reports, and analyze performance across channels, customers, campaigns, and products. Translate findings into actionable recommendations, develop sales and budget forecasts, assess plan-versus-actual results, and integrate data sources while monitoring data quality.
Plan, create, send, and optimize newsletter and push campaigns, and implement automated customer journeys for relevant customer segments. Monitor campaign performance and deliverability, run tests, maintain CRM assets and documentation, and ensure compliance with consent, privacy, brand, and quality requirements.
