Plan, create, send, and optimize newsletter and push campaigns, and implement automated customer journeys for relevant customer segments. Monitor campaign performance and deliverability, run tests, maintain CRM assets and documentation, and ensure compliance with consent, privacy, brand, and quality requirements.
Define and document cross-channel e-commerce KPIs, build and automate dashboards and management reports, and analyze performance across channels, customers, campaigns, and products. Translate findings into actionable recommendations, develop sales and budget forecasts, assess plan-versus-actual results, and integrate data sources while monitoring data quality.
