Crunchyroll, LLC

Lead the strategy and execution of partnership marketing and go-to-market initiatives across LATAM to drive subscriber growth. Coordinate cross-functional teams to manage content launches, promotional campaigns, and regional pricing initiatives.

Define and evolve the content strategy for Crunchyroll's global YouTube network to drive audience growth and engagement. This includes providing creative direction for clips and Shorts, optimizing video packaging, and analyzing performance data to deliver actionable insights.

Manage the operational workflows and day-to-day coordination with external agency partners to ensure high-volume YouTube content is published accurately. Oversee content approvals, metadata, and monetization settings while continuously improving scalability and efficiency.