Lead ahead’s trade marketing across the DACH region and new European markets, developing distinctive point-of-sale materials, retail campaigns, and market-specific activation strategies. Partner with key account management, brand, design, and marketing teams, coordinate retail-focused influencer activity, manage the trade marketing budget, and report on campaign and market performance.
You will plan and execute onsite campaigns, product launches, and promotional activities while managing shop content and assets. Additionally, you will collaborate with the tech team to develop new shop features and analyze performance data to drive commercial growth.
You will establish and scale the company's retail presence in France by building strategic partnerships with major buying groups and managing national distribution. Additionally, you will develop go-to-market strategies, oversee P&L, and build a local field sales structure to ensure market growth.
You will manage your own sales territory to ensure optimal product placement and visibility in retail stores. Additionally, you will proactively acquire new customers and foster long-term business relationships to drive growth.
