Website Specialist - Foundation

Bon Secours Mercy Health

About Us

As a faith-based and patient-focused organization, Bon Secours Mercy Health exists to enhance the health and well-being of all people in mind, body and spirit through exceptional patient care. Success in this goal requires a culture of compassion, collaboration, excellence and respect. Bon Secours Mercy Health seeks people that are committed to our values of compassion, human dignity, integrity, service and stewardship to create an environment where associates want to work and help communities thrive.

Website Specialist, Foundation - Remote/Work from Home

Summary of Primary Function/General Purpose of Position
The Foundation’s website specialist has a passion for planning and executing against omnichannel strategy and putting the donor/consumer at the center of website experiences and digital interactions. The website specialist will report to the Annual Giving leadership and will collaborate closely with Annual Programs leadership to align website strategy with other fundraising and communications priorities. This role will serve as the primary owner of the Foundation’s web presence, responsible for planning, prioritization, and ongoing optimization of website content, structure and performance. This role coordinates across internal teams and external partners to ensure effective execution of website initiatives that drive engagement and conversion. Ideal candidate will have proven experience with WordPress site administration, analytics, SEO, and digital best practices. While capable of developing and editing content as needed, this role primarily focuses on ensuring the right content, user experience, and functionality are in place to meet organizational goals.  
 

Essential Job Functions

• Plan, manage, and optimize website content to support donor engagement and conversion, including developing or editing content as needed.

• Own the planning, prioritization, and governance of website updates and initiatives, serving as the central intake point for web-related requests.

• Conduct routine website audits to identify content gaps, outdated material, usability issues, and opportunities for improvement and coordinate with internal content teams and external vendors to ensure timely development and execution of website content and enhancements.

• Monitor site analytics to report on KPIs and identify trends and opportunities for optimization.

• Ensure Search Engine Optimization best practices are utilized and leverage analytics data to inform site architecture, content strategy, and future development.

• Track keyword performance and optimize website content and structure to enhance the Foundation’s presence in search engines. 

• Support digital campaign execution across channels, including coordination of web and social components, in alignment with overall strategy.

This document is not an exhaustive list of all responsibilities, skills, duties, requirements, or working conditions associated with the job. Employees may be required to perform other job related duties as required by their supervisor, subject to reasonable accommodation.

Education

Bachelors (required)

Marketing/Communications/Digital Communications or Media/Multimedia (preferred)

Work Experience

2-3 years of recent experience in WordPress site administration (required)

Knowledge of HTML and CSS (required)
 

Skills

Website administration

Project management and workflow coordination

Content strategy and planning

Website analytics

Search engine optimization

Vendor coordination

Ownership and accountability

Systems thinking

Decision-making and prioritization

Cross-functional collaboration

Proactive problem solving

Ability to learn new software

Working Conditions

Periods of high stress and fluctuating workloads may occur
May have periods of constant interruptions
General office environment
Prolonged periods of working alone

As a Mercy Health associate, you're part of a Mission that matters. We support your well-being—personally and professionally. Our benefits are built to grow with you and meet your unique needs, every step of the way.

What we offer

• Competitive pay, incentives, referral bonuses and 403(b) with employer contributions (when eligible)
• Medical, dental, vision, prescription coverage, HSA/FSA options, life insurance, mental health resources and discounts
• Paid time off, parental and FMLA leave, short- and long-term disability, backup care for children and elders
• Tuition assistance, professional development and continuing education support

Benefits may vary based on the market and employment status.

All applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, age, genetic information, or protected veteran status, and will not be discriminated against on the basis of disability. If you'd like to view a copy of the affirmative action plan or policy statement for Mercy Health – Youngstown, Ohio or Bon Secours – Franklin, Virginia; Petersburg, Virginia; and Emporia, Virginia, which are Affirmative Action and Equal Opportunity Employers, please email recruitment@mercy.com. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact The Talent Acquisition Team at recruitment@mercy.com