Web Designer & Developer

The Web Designer & Developer is responsible for owning the full website build process from concept to launch.

This role combines design, development, and performance optimization to create high-converting, modern websites that are both visually strong and technically sound.

You will typically manage ~10 active website builds at a time (depending on pipeline volume), ensuring all projects move forward efficiently and are delivered on time.

In addition to managing new website builds, this role will support existing clients with website updates, troubleshooting, tracking implementation, and technical requests while serving as a resource for the broader Web Team.

This role is also  expected to proactively leverage AI tools and automation to:

• Build websites faster
• Improve internal workflows
• Reduce turnaround times
• Increase overall team efficiency

Culture & Values

We live by our core values—T.R.U.S.T.

Take Action: We move fast and execute without hesitation
Results Matter: We focus on performance and outcomes
Utilize Resources: We leverage tools, AI, and systems to work smarter
Set Expectations: We communicate clearly and proactively
Transform Lives: We build with purpose and impact

Key Responsibilities

1. Website Design (Figma)

Design clean, modern, and conversion-focused website layouts.

This includes:

• Creating website designs in Figma aligned with brand and goals
• Structuring pages for strong user experience and conversions
• Iterating quickly based on feedback
• Bringing creative direction and ideas, not just execution

Weekly KPIs

• 1–2 website designs completed or in progress
• Revisions turned around within 24–48 hours
• Designs improve clarity, UX, and conversion (not just aesthetics)

2. Website Development (WordPress / Webflow)

Build fully functional, responsive websites from approved designs.

This includes:

• Developing websites in WordPress, Webflow, or similar platforms
• Ensuring mobile responsiveness across all devices
• Implementing clean layouts and a smooth user experience
• QA testing before launch

Weekly KPIs

• 1+ website build actively progressing
• All builds mobile-optimized and fully functional
• Minimal bugs or post-launch fixes

3. Performance, SEO & Optimization

Ensure all websites are fast, optimized, and built for performance.

This includes:

• Optimizing page speed and load times
• Implementing basic on-page SEO best practices
• Structuring sites for performance and scalability
• Troubleshooting issues proactively

Weekly KPIs

• All sites meet performance standards before launch
• Page speed optimized across all builds
• Zero major technical issues at delivery

4. Project Management & Throughput

Manage multiple website builds simultaneously while maintaining quality and timelines.

This includes:

• Handling ~10 active websites at a time depending on pipeline
• Prioritizing tasks and managing deadlines effectively
• Communicating progress, delays, or blockers proactively
• Ensuring all projects move forward consistently

Weekly KPIs

• All active projects have clear next steps
• 90%+ of projects delivered on time
• No stalled or neglected builds

5. Existing Client Support & Technical Assistance

Support existing clients and internal teams with website-related updates, troubleshooting, and technical implementation needs.

This includes:

• Implementing website layout and design changes requested by existing clients.
• Assisting with website troubleshooting and bug resolution.
• Supporting tracking implementation and maintenance, including Google Analytics, Google Tag Manager, conversion tracking, and form tracking.
• Helping diagnose and resolve website performance, functionality, or integration issues.
• Supporting the Client Experience team with web-related requests and escalations.
• Assisting other Web Team members when additional capacity or technical expertise is needed.
• Collaborating with SEO, PPC, and Operations teams to implement website-related recommendations.
• Providing technical guidance and support during website launches and post-launch adjustments.
• Ensuring website updates are completed accurately and within agreed timelines.

6. AI Utilization & Process Improvement

Continuously improve build speed and workflows using AI tools and automation.

This includes:

• Identifying opportunities to use AI for:
  • Faster design iterations
  • Code assistance
  • Content structuring
  • QA and optimization
• Implementing tools that reduce build time and manual work
• Improving internal processes for faster website completion

Weekly KPIs

• 1+ AI-driven improvement or efficiency gain per week
• Reduced turnaround time across builds
• Continuous workflow optimization

7. Creativity & Solution-Oriented Execution

Approach every project with a problem-solving mindset and creative ownership.

This includes:

• Thinking beyond instructions to improve the final outcome
• Identifying gaps in design, UX, or structure and proposing solutions
• Bringing ideas that improve conversion, clarity, or user experience
• Solving problems independently before escalating
• Avoiding “just following tasks,” focusing on outcomes

Weekly KPIs

• 1+ proactive improvement or idea contributed per project
• Reduced back-and-forth due to stronger first-pass execution
• Consistent problem-solving without heavy reliance on direction

8. Collaboration & Communication

Work closely with internal teams to ensure smooth execution and delivery.

This includes:

• Collaborating with sales, operations, and client teams
• Implementing feedback quickly and effectively
• Communicating updates clearly and proactively
• Aligning expectations on timelines and deliverables

Weekly KPIs

• 95%+ responsiveness to internal communication
• Feedback implemented within agreed timelines
• Clear status updates across all projects

Performance Targets

• Consistent delivery of high-quality websites on time
• Ability to manage multiple builds simultaneously without delays
• Reduced website turnaround time over time
• Increased efficiency through AI and process improvements
• Strong creative input that improves final outcomes

Qualifications & Skills

Experience

• Experience designing in Figma
• Experience building websites in WordPress, Webflow, or similar platforms
• Proven ability to manage multiple web projects simultaneously

Tech Proficiency

• Figma
• WordPress / Webflow
• Basic SEO and performance optimization
• Familiarity with AI tools for design/development workflows

Core Competencies

• Strong design sense and UX thinking
• Creative mindset with attention to detail
• Solution-oriented problem solver
• High ownership and accountability
• Strong time management and prioritization
• Proactive, not reactive