The job in one sentence
Build Lancea’s revenue engine from the ground up: design and run the full sales cycle, own the client relationship post-sale, turn early adopters into lifelong evangelists, and hire and develop the team that scales it all.
About Lancea
Lancea is an early-stage, fast-growth start-up building human-in-the-loop, AI-powered tools to address strategic communications challenges in today’s contested information space. We work with corporate communications teams, PR agencies, public sector organizations, and public affairs professionals to enable them to develop and execute high-stakes messaging campaigns.
We are also a registered
Public Benefit Corporation (PBC), and balance profit with our public benefit mission:
to responsibly develop and ethically provide advanced communications tools designed to strengthen civil society, democratic institutions, and open public discourse. Learn more about us [link].
Read this first (fit check)
You’ll be joining our company shortly after the launch of our full V1 platform, following a successful MVP early access program with a 100% conversion to paying customers. We already have initial clients, ongoing negotiations, and an enviable pipeline. We want you to take us to the next level: we’ll be looking to you to build our entire sales motion, from outreach to closing.
This is a role for a builder. We need someone who can create the sales playbook from scratch, drive go-to-market strategy, and lead us into the next phase of growth. You will be highly hands-on and, at the same time, a strategic partner to the C-suite. The ride is going to be both exciting and unpredictable - you’ll want to be not just comfortable with but excited to tackle the opportunities and challenges ahead.
The opportunity
This is a pioneering commercial role. You are building the function, not joining it. As VP of Sales, you will contribute to organizational strategy, long-term planning, and cross-functional execution, working in close partnership with the President and collaborating with the broader C-suite team. You will also work closely with Product and Engineering to refine positioning, shape the ideal customer profile, and translate technical capabilities into compelling commercial value.
The ideal candidate blends strategic vision with hands-on execution, with deep experience in sales enablement and a proven ability to implement the structure, systems, and processes that empower teams to win. As you succeed and build our growth path, you’ll be directly responsible for scaling the team beneath you. We anticipate 6+ additional sales and customer success hires in your first year; you’ll lead that hiring, shape the culture, and develop the people.
The details - what you’ll own
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0-to-1 Revenue Generation: Manage the full end-to-end sales cycle. You are our pathfinder for new markets.
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Sales Playbook and GTM Strategy: Build and own the go-to-market strategy from the ground up.
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Build the Team & System: Establish scalable sales and onboarding processes, build out our CRM from scratch, and own the hiring, onboarding, and development of the AEs and CSMs you'll need to execute at scale.
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Voice of the Customer: Act as the ultimate bridge between our clients and the product team.
The must-haves:
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Demonstrated B2B experience spanning Sales, Business Development, or GTM leadership.
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Full-lifecycle capability. You can originate, develop, and close complex deals end-to-end.
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Early-stage DNA. Demonstrated success building GTM processes from scratch.
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Deep industry fluency. A strong understanding of the PR, Corporate Comms, or Public Affairs landscape.
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Enthusiastic team player. We’re planning to grow together for a long time; we care deeply about our team values and culture and are looking for team members who do too.
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People leadership. You have a track record of hiring, coaching, or mentoring sales talent, or a clear, demonstrable appetite to do so at scale for the first time.
Compensation
$120,000–$150,000 annual base salary plus commission, plus a small equity share in Lancea. The right candidate should expect commissions to be equal to or greater than base salary (new business, renewals, and expansions) with no cap on upside.
Initial salary offer will be assessed on a variety of factors including qualifications, experience, and geographic location.
Benefits
Lancea is early-stage, which means you'll help shape the culture and direction of the company. Current benefits include a competitive salary, 401(k), flexible schedule, and unlimited paid time off, with more to come as we scale.
We build groundbreaking AI-powered tools while keeping people at the center
This extends to our HR processes: your application materials will be read by our team, so we ask that you please write them yourself and tailor them to humans, not keyword scanners. Know that we’ll ensure that your personally identifiable information is redacted before any hiring managers see it. We're a small team so it might take some time, but you will hear from us either way. Also - in order to ensure all applicants receive due consideration, we may have to close the opening early depending on response, so please consider submitting your materials early.
Equal Opportunity Employer (EEO)
Lancea is an equal opportunity employer and is committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law.
Accommodations
Lancea is committed to providing reasonable accommodations for qualified individuals with disabilities throughout the application and employment process in accordance with applicable law. If you require assistance or accommodation, please contact us at talent@lancea.ai.
Employment Eligibility and Background Checks
Applicants must be legally authorized to work in the United States without the need for current or future employer sponsorship. Verification of employment eligibility will be required at the time of hire in accordance with applicable immigration laws.
Employment may be contingent upon successful completion of a background check, which may include verification of employment history, education, criminal records, and other relevant information, in compliance with applicable laws and regulations.
Data Privacy Notice
By applying for this position, you consent to the collection, use, and processing of your personal information for recruitment and hiring purposes in accordance with our privacy policy (located here:
Privacy Policy — Lancea.AI).
This is a remote position.