VP of Growth - Storylake Digital Marketing Agency

About Storylake

Storylake is a technology-driven boutique agency working at the intersection of AI Search, SEO, and Brand Marketing. We help brands stay relevant as discovery shifts from Google’s blue links to AI answers, Reddit threads, and trusted communities.

Built on deep roots in content marketing and SEO, and grounded in Generative Engine Optimization, Storylake pairs growth- and business-oriented methodologies with AI-native technology and a proprietary toolset. We go beyond insights and recommendations to focus on hands-on, actionable execution.

What we offer

• SEO & AI Search strategy and consulting
• LLM baseline and core intelligence modeling
• Content strategy built on authority, E-E-A-T, and collaboration with subject-matter experts, influencers, and journalists
• Reddit organic marketing
• Digital PR
• Workshops, training, analysis, and reporting

Who trusts us

• HelloFresh
• Doctolib
• Holidu
• Procter & Gamble
• idealo
• Rebuy
• Sofascore
• Decathlon
• Omio

Storylake is your way to turn AI Search into a business engine.

The role

As VP of Growth, you are the most senior growth leader in our U.S. business. You build and own the U.S. growth engine — strategy, pipeline, forecast, and sales process — and take operational ownership of how that growth is executed. This is a senior leadership role with broad scope and executive-level autonomy: you set direction, lead across functions, and represent the U.S. division, with the mandate to build the growth function from the ground up.

You’ll work alongside our U.S. marketing and lead-generation manager (already in place) as a U.S. growth team, while operating as part of our global growth organization. Reporting line: Chief Growth Officer/Global CEO.

What you’ll do

• Build and own the U.S. growth engine — strategy, pipeline, forecast, and sales process, from the ground up
• Take operational ownership of how growth is executed, bridging commercial strategy and day-to-day delivery
• Lead the U.S. growth business as its most senior growth voice, with executive-level autonomy and influence
• Hunt and close new business across a client base spanning SMB to enterprise, DTC to B2B
• Partner closely with the U.S. marketing and lead-generation manager to convert demand into qualified pipeline and revenue
• Define and refine how we sell and package our GEO, AI-search, and content marketing services as the offering evolves
• Operate as part of the global growth team, aligning U.S. strategy with the broader organization
• Build the commercial infrastructure — CRM discipline, reporting, and forecasting the business can rely on
• Represent the U.S. division in senior strategic discussions and help shape its direction

What you bring

• 8+ years of growth or sales leadership experience, including senior leadership scope
• Sales or growth experience in a service-based agency environment — you know how agency work is sold, scoped, and delivered
• A builder and an operator: you can create a function where none exists and run it with operational rigor
• Full-cycle commercial ownership: pipeline, forecasting, and sales process
• Executive presence and judgment — comfortable leading cross-functionally and representing the business at a senior level
• Commercial fluency and CRM discipline (HubSpot)
• A self-starter who thrives with autonomy and a broad mandate
• Background selling digital marketing, SEO, SEM, content, or GEO / AI-search services

Nice to have

• Experience as a founding or first senior growth hire building a function from scratch
• Operational leadership experience alongside commercial ownership
• Familiarity with community- or Reddit-based marketing offerings
• Experience selling into both SMB and enterprise buyers
• Candidates located in the Eastern/Central time zones will be prioritized