Vice President, Alliances & Ecosystem

This role owns growth and optimization of OneMagnify’s partnership ecosystem serving internal stakeholders including growth, marketing, and product/IT. Further, this role will manage the external functions of the partnership program including vetting of new partners, managing and growing existing partner relationships, and developing partner strategy roadmap. OneMagnify has a variety of strategic partners including Optimizely, Contentful, Shopify, BigCommerce, Databricks, and others. This role also shapes how OneMagnify shows up publicly with partners — co-marketing, joint events, and shared GTM campaigns.

The Impact You'll Have

 

This role will unify partners throughout OneMagnify’s ecosystem into a single operating strategy with clear tiers, enablement, and go-to-market motions for growth and strategic functions. You'll work directly with sales, marketing, delivery, product, leadership, and more to ensure partner relationships are driving measurable impact. 

 

 What You'll Do

Partner Strategy & Ecosystem Development

• Build and own a company-wide partner strategy, evaluating potential partners for strategic fit and long-term value across every business unit
• Inventory and rationalize existing partner relationships (Contentful, Shopify, BigCommerce, Optimizely, Databricks, and others) into a single coherent program
• Identify, recruit, and onboard new high-impact partners aligned with company-wide growth priorities

Revenue Growth & GTM Enablement

• Build joint go-to-market plans with partners and own an annual partner-sourced revenue target
• Equip partners and internal sales teams with the training, tools, and resources to sell and support joint offerings
• Drive partner-sourced and partner-influenced pipeline across business units, with clear attribution and reporting

Relationship & Program Management

• Serve as the primary point of contact for strategic partners, running regular business reviews to track performance and align on goals
• Design and refine partner programs, tiers, and incentive models to improve partner ROI and engagement
• Maintain accurate partner performance data in CRM and partner management systems

Cross-Functional Collaboration

• Partner closely with sales, marketing, analytics, and delivery teams across business units to keep partner strategy aligned with what clients actually need
• Coordinate joint marketing campaigns and co-selling motions with creative and strategy teams to bring partner offerings to market
• Channel partner feedback back into internal product and delivery teams to improve how OneMagnify integrates partner technology

Event & Program Operations Oversight

• Own the partner-facing calendar of events across the year, working with an events/partner coordination resource on logistics such as PO approvals, attendee coordination, and partner fund requests
• Ensure partner participation in events translates into pipeline, not just presence

What You'll Need

• Experience in integrated marketing, digital agency, marketing services, or consulting environments.
• Bachelor's degree or equivalent experience in business, marketing, or a related field
• Proven experience managing a portfolio of strategic or technology partnerships — ideally spanning more than one type of partner ecosystem (e.g., platform, data, or commerce partners), not just a single vertical
• A track record of unifying or significantly scaling an alliance/channel program across multiple teams or business units, not just managing individual partner relationships
• Strong stakeholder management skills, with experience balancing competing priorities across multiple internal teams or business units
• Comfort owning revenue accountability tied to partner-sourced or partner-influenced pipeline

Future-Ready Skills (Nice to Have)

• Familiarity with martech and data platform ecosystems (e.g., CMS, commerce, or analytics/data platforms similar to Contentful, Shopify, or Databricks)
• Experience with AI-enabled workflows or automation in partner enablement or program management
• Background in integrated marketing, consulting, or digital services environments
• Exposure to platform-based delivery models or cross-channel customer experience programs
• Experience scaling partner programs in a multi-business-unit or matrixed organization

 

Benefits

We believe great work happens when people have the support and flexibility they need to thrive. Our benefits include medical, dental, and vision coverage, a 401(k) retirement plan, paid holidays, and Flexible Time Off (FTO) so you can take time away to recharge when you need it. We also offer additional programs focused on wellness, financial security, and professional growth.

 

We are an equal opportunity employer

We believe that innovative ideas and solutions start with unique perspectives. That's why we're committed to providing every employee a workplace that's free of discrimination and intolerance. We're proud to be an equal opportunity employer and actively search for like-minded people to join our team.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job functions, and to receive benefits and privileges of employment. Please contact us to request accommodation.