Manage and optimize TikTok and Meta ad campaigns to drive maximum ROAS for D2C brands. Collaborate with creative teams and adjust budgets and targeting in real-time to maximize performance.
Job Overview: We're hiring a TikTok & Meta Media Buyer to drive exceptional paid advertising results for a portfolio of enterprise and celebrity brands—plus fuel agency growth. Our client is a Gold Star TikTok Shop Partner led by a former TikTok employee and a seasoned agency owner. You'll manage high-budget campaigns and deliver record-breaking performance for our brand partners while scaling our agency through strategic lead generation campaigns.
What You'll Do:
Client Campaign Management:
Manage and optimize TikTok ad campaigns, driving maximum ROAS for D2C brands across feed ads, spark ads, live shopping ads, and product shopping ads.
Scale Meta advertising campaigns (Facebook & Instagram) using proven TikTok-to-Meta playbooks, leveraging winning creative and audience strategies across both platforms.
Run continuous A/B tests on creative, audiences, placements, and bidding strategies across TikTok and Meta to improve performance and scale profitably.
Analyze campaign data daily across both platforms to identify opportunities and optimize key metrics including ROAS, CPA, CTR, and conversion rates.
Collaborate with creative teams to develop high-performing ad concepts and provide data-driven feedback on what's working across TikTok and Meta formats.
Adjust budgets, bids, and targeting in real-time to maximize performance while minimizing wasted spend on both platforms.
Agency Growth:
Design and execute lead generation campaigns across Meta to attract enterprise and celebrity brand partners.
Test and optimize agency acquisition funnels, landing pages, and lead magnets to drive qualified inbound opportunities.
Track and report on agency marketing ROI, cost per lead, and lead-to-client conversion rates.
Strategic Collaboration:
Partner with Account Managers to align paid media with organic and affiliate strategies for cohesive brand growth.
Stay ahead of TikTok and Meta platform updates, beta features, and advertising best practices to maintain competitive advantages
What You Need:
2-4 years in paid social media buying with hands-on TikTok Ads Manager and Meta Ads Manager experience
Proven track record managing $100K+ monthly ad budgets for e-commerce brands across TikTok and Meta
Experience with B2B lead generation or agency marketing campaigns (preferred but not required)
Proficiency with TikTok Ads Manager, Meta Ads Manager, Google Analytics, and reporting tools
Excellent communication skills for presenting performance and strategy to clients
Creative eye for identifying winning ad concepts and adapting them cross-platform
Highly organized with ability to manage multiple high-budget accounts plus internal campaigns
Passion for performance marketing, platform trends, and growth marketing
What Success Looks Like:
Consistently exceed client ROAS targets while maintaining clients Top 10 partner status.
Successfully scale TikTok campaigns to Meta, achieving profitable expansion across both platforms.
Generate qualified agency leads at target CPL while optimizing conversion rates through the sales funnel.
Develop innovative testing strategies that uncover breakthrough audiences and creative approaches.
Proactively identify optimization opportunities and scale campaigns profitably.
Build trusted client relationships through transparent reporting and strategic insights.
The Team:
You'll collaborate with Account Managers, Creative teams, Affiliate specialists, and a Shop Operations team under our founding leadership. We're performance-driven and results-focused, maintaining our Top 10 ranking through constant innovation and testing. Everyone contributes ideas and insights to drive record-breaking results.
The Culture:
Performance Pioneers – Challenge conventional wisdom, test innovative strategies, and constantly seek improvements that exceed benchmarks.
Data-Driven Winners – Make decisions based on metrics and statistical significance, not gut feelings. Track everything and optimize relentlessly.
Brand Obsessed – Communicate clearly with clients, exceed their expectations, and build the trusted partnerships that make us the preferred TikTok Shop partner.
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
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Marketing Manager
★★★★★
Verified
