Technical Area Sales Manager - South Wales

Origin Amenity Solutions is one of the largest UK providers of turf grass, plant health and soil solutions, offering knowledge and experience underpinned by research and development. We are a 100+ strong team, working across the UK in sales, R&D, operations, warehousing, distribution and customer service ensuring the right people are on-hand to support you. Passionate about the sectors we work in, OAS offers quality choice, product innovation and technical support.

The Technical Area Sales Manager is responsible for selling complex technical products and services by combining deep product knowledge with strong interpersonal and sales skills within the golf and fine turf sectors. This role involves identifying customer needs, presenting tailored solutions, and supporting clients throughout the sales cycle.

Responsibilities

• Initiate and grow sales of OAS robotic line marking products, autonomous machinery, and related services.
• Develop and expand sales within the grounds maintenance and sports turf sector by promoting the full OAS product portfolio.
• Deliver agreed yearly team sales targets in terms of turnover and profit margin.
• Identify and communicate cross-selling opportunities across the OAS range.
• Build strong customer relationships through regular calls, visits, and follow-ups.
• Use company literature, promotional tools, and CRM/database systems to identify and pursue new business opportunities.
• Attend internal and external sales meetings, training sessions, exhibitions, and trade shows (UK and abroad as required).
• Undertake demonstrations, installations, and training for robotic line marking products.
• Provide ongoing support and training to OAS customers to ensure satisfaction and product understanding.
• Carry out on-site and off-site repairs, upgrades, and maintenance of robotic line markers.
• Maintain an adequate stock of spare parts for efficient service delivery.
• Stay up to date with product improvements, software developments, and industry trends.
• Work closely with the Product Manager (Robotics) and Regional Sales Director to identify and develop new business opportunities.
• Contribute to product development and marketing strategies based on customer feedback and market insights.
• Provide market intelligence on competitor activity and emerging service opportunities.
• Support internal sales teams with training and customer interactions where appropriate.

Skills required:

• A strong desire to work in a commercial role, i.e. sales acumen, drive, enthusiasm, initiative, etc
• Excellent interpersonal and relationship-building skills
• Comfortable use of basic hand tools to repair/ upgrade machinery.
• Excellent presentational and communication skills
• A ‘can do’ attitude and self-motivation are essential in this role as it will require a lot of individual initiative and unsupervised work
• A strong team player with the ability to work with a multi-disciplinary team internally across operations/sites, sales support and administration and the sales and marketing teams
• Strong computer skills and working knowledge of MS Office functions, particularly Word, Excel and PowerPoint
• Clean UK driving licence, with willingness for large levels of travel and overnight stays as required
• A proactive and flexible approach

It’s you we’re interested in. At Origin, we want everyone to have an equal opportunity to achieve their full potential. We positively encourage applications from all suitably qualified and eligible candidates, regardless of their gender, ethnicity, disability, age, sexuality, religion or belief, marital status, pregnancy and maternity.

Having a diverse and inclusive business is vital for our future success and that’s why we treat all our applicants fairly and with respect, irrespective of their background or any other protected characteristic.