Talent Acquisition Brand Specialist

The Talent Acquisition Brand Specialist develops and executes talent attraction and employment branding strategies that strengthen the organization’s ability to attract qualified coworkers, Advanced Practice Providers (APPs), and physicians, while building sustainable talent pipelines for current and future workforce needs.

This role creates, coordinates, and optimizes recruitment-focused content, campaigns, digital outreach, and candidate engagement initiatives that communicate the organization’s employment value proposition, culture, and career opportunities across diverse workforce populations.

The Talent Acquisition Brand Specialist reports to Talent Acquisition, with a dotted-line relationship to Provider Recruitment, ensuring talent attraction strategies support both organizational workforce recruitment and provider recruitment priorities.

Working collaboratively with Marketing and Communications, Talent Acquisition, Provider Recruitment, and other key stakeholders, the Specialist ensures recruitment marketing efforts are targeted, consistent, measurable, and aligned with organizational brand standards.

The Specialist uses recruitment data, labor market intelligence, sourcing trends, candidate engagement metrics, and campaign performance measures to evaluate effectiveness, identify opportunities, and continuously improve talent attraction strategies.
 
WHO WE ARE

Franciscan Health is a leading healthcare organization dedicated to providing exceptional patient care and promoting health and wellness in our community. Our mission is to ensure that every patient receives the highest quality of care through innovation, compassion, and excellence. With 11 ministries and access points across Indiana, Franciscan Health is one of the largest Catholic health care systems in the Midwest. Franciscan Health takes pride in hiring coworkers who provide compassionate, comprehensive care for our patients and the communities we serve.
 
WHAT YOU CAN EXPECT

• Candidate must reside within Eastern or Central time zone and within 60 miles of a Franciscan location.
• Develops and executes employment branding and talent attraction strategies supporting recruitment of coworkers, providers, and physicians across the organization. Identifies opportunities to strengthen awareness of the organization as an employer and practice destination and differentiate its employment and professional opportunities within competitive labor markets.
• Plans, develops, coordinates, and executes targeted recruitment campaigns for priority positions, specialties, locations, and talent segments, including coworker and provider/physician recruitment. Determines appropriate messaging, channels, audiences, and outreach approaches in partnership with Talent Acquisition and Provider Recruitment.
• Recruitment Content and Digital Engagement – Develops and maintains recruitment-focused content for career sites, provider recruitment channels, social media, digital advertising, email campaigns, recruitment materials, and other candidate-facing platforms. Ensures content accurately represents employment and practice opportunities, organizational culture, and the employment value proposition while adhering to established organizational brand standards.
• Partners with Talent Acquisition, Provider Recruitment, HR leaders, and operational and clinical leaders to understand hiring challenges, workforce priorities, hard-to-fill positions and specialties, and emerging talent needs. Translates those needs into targeted talent attraction and candidate engagement approaches.
• Tracks and evaluates talent attraction activities across coworker and provider/physician recruitment using measures such as candidate traffic, engagement, applicant or prospect conversion, source effectiveness, campaign performance, and other recruitment metrics. Uses findings to recommend adjustments and improve the effectiveness and return on talent attraction investments.
• Stays current on marketing trends, healthcare digital practices and industry best practices.
• Employment Brand and External Partnerships – Supports employment brand presence through recruitment events, professional and community partnerships, educational relationships, physician and professional networks, and other talent pipeline initiatives. Coordinates with Marketing/Communications and other internal partners to maintain consistency with organizational brand standards while addressing recruitment needs.

QUALIFICATIONS

• 5 years talent acquisition, provider recruitment, marketing, employer branding, talent attraction, recruitment communications, digital candidate engagement, and/or a closely related field - Required
• Bachelor’s degree in Business, HR, Marketing, Communications or related field - Required
• Experience in healthcare - Preferred

EQUAL OPPORTUNITY EMPLOYER

It is the policy of Franciscan Alliance to provide equal employment to its employees and qualified applicants for employment as otherwise required by an applicable local, state or Federal law.

Franciscan Alliance reserves a Right of Conscience objection in the event local, state or Federal ordinances that violate its values and the free exercise of its religious rights.

Franciscan Alliance is committed to equal employment opportunity.

Franciscan provides eligible employees with comprehensive benefit offerings. Find an overview on the benefit section of our career site, jobs.franciscanhealth.org.