Sr. Partner Marketing Manager (US East Coast)

Partner Growth and Marketing Planning

• Develop and execute joint marketing and growth plans for priority partners.

• Adapt programs to different partner types, routes to market, target audiences and shared revenue objectives.

• Build strong relationships with partners’ marketing, product and sales teams to identify opportunities, remove barriers and drive action.

• Partner closely with Mitek’s Partner Sales team to align marketing activity with commercial priorities.

Partner Enablement

• Identify gaps in partner enablement and develop the resources partners need to market and sell Mitek solutions effectively.

• Create or adapt partner-ready messaging, content, sales playbooks, training materials and portal resources.

• Help partner sellers understand Mitek’s value proposition and communicate it confidently to their customers and prospects.

Demand Generation and Partner Activation

• Collaborate with Digital Marketing and the wider Field Marketing organization to create integrated campaigns that reach partners’ customers and prospects.

• Deliver programs across digital channels, content, webinars, events and partner-owned channels.

• Support the acquisition, launch and activation of new partners through targeted campaigns developed with Sales and Digital Marketing.

• Work with regional Field Marketing leaders to support partner events, webinars and other activation opportunities.

Performance and Optimization

• Measure partner engagement, campaign performance, partner-sourced and partner-influenced pipeline, conversion and revenue impact.

• Use performance data to improve campaigns, identify successful approaches and scale them across partners and regions.

• Provide clear updates and recommendations to Marketing, Sales and other stakeholders.

• Help improve visibility into partner marketing performance and its contribution to Mitek’s growth.

• Significant B2B marketing experience, including direct experience in partner, channel, alliance or ecosystem marketing.

• Demonstrated success developing and executing programs with external partners that contributed to pipeline, revenue or partner activation.

• Experience creating integrated demand-generation campaigns across digital channels, content, webinars, events and partner-owned platforms.

• A strong understanding of indirect sales models, partner journeys and different routes to market.

• The ability to translate complex products and solutions into clear, relevant messaging and content for partners.

• Experience developing partner enablement materials such as playbooks, training, campaigns, content and portal resources.

• Confidence working directly with partner marketing, sales and product teams.

• Experience using CRM, marketing automation, analytics and partner platforms to measure engagement, pipeline and campaign performance.

• Strong relationship-building, communication and project-management skills.

• The ability to influence and coordinate internal and external stakeholders without direct authority.

• Experience in enterprise SaaS, cybersecurity, digital identity, fraud prevention, fintech or financial services.

• Experience supporting a global partner ecosystem across different regions and partner types.

• Familiarity with partner relationship management platforms and partner marketing automation tools.

• Experience with account-based marketing or joint go-to-market programs.

• Experience using AI-enabled marketing tools to improve content creation, campaign execution or performance analysis.

You will be successful in this role when:

• Priority partners have clear marketing and growth plans and consistently execute against them.

• Partner campaigns engage sellers, reach customers and prospects, and contribute to partner-influenced pipeline.

• Partners have the messaging, content, training and tools they need to market and sell Mitek solutions confidently.

• New-partner programs help Mitek attract the right partners and move them more quickly from recruitment to activation.

• Mitek has greater visibility into partner engagement and performance.

• Successful programs can be optimized, repeated and scaled across partners and regions.

• A proactive and collaborative relationship builder who can influence internal teams and external partners.

• Commercially minded, with a clear understanding of how marketing activity contributes to pipeline and revenue.

• Comfortable moving between strategic planning and hands-on execution.

• Data-driven and curious, using results to improve decisions and optimize performance.

• An organized project manager who can manage multiple partners, campaigns and priorities.

• A clear communicator who can simplify complex solutions and create compelling partner-ready messaging.

• Adaptable and comfortable working across regions, cultures and different types of partner organizations.