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You will build and activate an initial pipeline of MSP relationships to establish a new go-to-market motion for the company. This involves managing the full relationship lifecycle, validating the value proposition, and collaborating with internal teams to develop a repeatable playbook.
About Us
HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, from marketing agencies to entrepreneurs to small businesses and beyond. Our platform empowers users across industries to streamline operations, drive growth, and crush their goals. HighLevel processes over 15 billion API hits and handles more than 2.5 billion message events every day. Our platform manages 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million domain names.
Our People
With over 2000+ team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.
Our Impact
Every month, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.
Learn more about us on our YouTube Channel or Blog Posts
Who You Are:
HighLevel is seeking a strategically minded, execution-focused MSP Growth & Partnerships Manager to help build and validate a new go-to-market motion within the Managed Service Provider (MSP) ecosystem.
This is a hands-on, zero-to-one opportunity for someone who already knows the MSP market, has established relationships within the community, and is excited about helping HighLevel build its presence in this rapidly growing segment.
You are a builder, connector, and operator who understands how MSPs operate, monetize their customer relationships, evaluate technology, and build recurring revenue. You bring an established network of MSP relationships and are comfortable leveraging those relationships to open doors, start conversations, test market hypotheses, and accelerate HighLevel's entry into the MSP ecosystem.
You aren't looking to inherit an established MSP program or follow a completed playbook. You are excited by the opportunity to help build one.
You'll work closely with Affiliate Programs leadership to identify the right MSP profiles, develop and test HighLevel's value proposition, recruit and activate early relationships, gather market intelligence, and turn what we learn into a repeatable MSP go-to-market playbook.
At the same time, you'll learn HighLevel's highly successful affiliate ecosystem and work with the broader team to explore how affiliate-led growth can be creatively woven into a differentiated MSP strategy.
This role is ideal for someone who thrives in a fast-paced, high-growth environment, is comfortable making decisions with imperfect information, isn't afraid to get into the details, and sees the opportunity to help build something that could become a significant new growth engine for HighLevel.
As the MSP motion grows, this role offers the opportunity to take increasing ownership and potentially grow alongside the go-to-market strategy being built.
\n● Identify and segment the MSP profiles most likely to succeed with HighLevel and continuously refine the ideal customer/partner profile based on real-world market feedback.
● Own the MSP relationship lifecycle from initial outreach and discovery through onboarding, activation, revenue generation, retention, and expansion.
● Conduct direct conversations with MSP owners and leaders to test positioning, uncover business needs, understand objections, and identify product, integration, enablement, or commercial gaps.
● Help develop and validate the HighLevel value proposition specifically for the MSP market.
● Partner with Affiliate Programs, Product Marketing, Enablement, Marketplace, Product, and other internal teams to develop the messaging, onboarding, enablement, and infrastructure required to support the MSP motion.
● Learn HighLevel's affiliate ecosystem and identify creative opportunities to connect affiliate-led growth strategies and economics with the traditional MSP business model.
● Help build, document, and continuously improve the MSP GTM playbook based on market feedback, experiments, wins, losses, and performance data.
● Identify ecosystem applications and integrations that materially strengthen the HighLevel value proposition for MSPs, improve adoption, or create additional revenue opportunities.
● Develop early lighthouse MSP relationships that can provide market validation, feedback, advocacy, case studies, and future expansion opportunities.
● Track MSP pipeline, activation, revenue performance, market feedback, and key learnings, providing actionable recommendations on where HighLevel should invest next.
● Operate with a test learn adjust scale mentality, moving quickly while maintaining strong communication and cross-functional alignment.
● Represent HighLevel at approximately 1–2 relevant MSP industry events per quarter, using events to build relationships, generate qualified opportunities, gather market intelligence, strengthen HighLevel's presence within the MSP community, and support development of the MSP GTM motion.
● An established and active network of relationships with MSP owners, executives, and business leaders, with demonstrated ability to open doors and develop commercial relationships.
● Deep understanding of the MSP ecosystem, including how MSPs operate, monetize services, build recurring revenue, evaluate technology, and make vendor decisions. ● Demonstrated experience building pipeline and developing new business relationships rather than solely managing established accounts.
● A strong builder mentality with experience operating in fast-moving, high-growth, startup, or zero-to-one environments.
● Comfort working without a fully established playbook and the ability to help create one through hands-on execution, experimentation, and market learning.
● Strong commercial instincts and the ability to translate market feedback into actionable GTM recommendations.
● Curiosity about affiliate-led growth and a willingness to learn HighLevel's affiliate ecosystem and experiment with how affiliate and MSP models can complement one another.
● Excellent communication skills with the ability to influence both internal and external stakeholders.
● Ability to work cross-functionally across Affiliate Programs, Marketing, Product Marketing, Enablement, Product, and Marketplace teams.
● Ability to analyze relationship performance, pipeline, activation, and revenue data and turn those insights into action.
● Willingness and ability to travel approximately 1–2 times per quarter for relevant MSP industry events, meetings, and relationship-building opportunities.
Experience/Education/Certifications Required:
● 5+ years of relevant experience working directly within the MSP ecosystem, MSP focused technology, SaaS partnerships, channel development, business development, or a related role.
Preferred:
● Familiarity with SaaS platforms, APIs, integrations, and technical ecosystem concepts.
● Experience with vertical SaaS, platform ecosystems, or product-led growth environments.
Additional Information
What Success Looks Like
Success in this role is not measured simply by the number of MSP relationships created. The goal is to help HighLevel determine how to build a scalable, productive MSP go-to-market motion.
Early success will include:
● Quickly activating an initial network of qualified MSP conversations.
● Helping validate and refine HighLevel's MSP ideal profile and value proposition.
● Establishing early lighthouse MSP relationships and generating measurable pipeline and activation.
● Identifying the product, integration, enablement, and commercial requirements necessary to make HighLevel successful within the MSP ecosystem.
● Developing repeatable recruitment, onboarding, activation, and expansion practices.
● Translating early market learning into the first version of HighLevel's MSP GTM playbook.
● Identifying opportunities where HighLevel's existing affiliate model can create a differentiated approach within the MSP market.
● Demonstrating a clear path from initial market validation to a scalable new growth motion.
Equal Employment Opportunity Information
The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.
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