Social Media Specialist

About the Company:

Founded in 2008 by Ross Sapir, Roadway Moving is built on the core principles of accountability, kindness, generosity, and dedication. These values drive a culture of excellence, where our people not just our trucks, set us apart in a crowded industry. We believe in investing in both our employees and our clients, fostering an environment rooted in respect, urgency, clear communication, and appreciation. At Roadway, we don’t just move boxes, we move lives, and we do it with a commitment to making the experience remarkable for everyone involved.

Responsibilities:

• Monitor and respond to inbound DMs and inquiries promptly and professionally

• Qualify and route influencer and partnership leads appropriately

• Track inquiries, offers, and outcomes; escalate high-priority items

• Draft and send influencer offers per marketing guidance

• Coordinate timelines, deliverables, approvals, and promotional details

• Ensure accuracy before handoff and follow up on deliverables

• Maintain accurate tracking sheets and calendars

• Organize influencer-generated content and assist with posting logistics

• Tag, archive, and monitor basic engagement

• Coordinate across Marketing, Sales, and external partners

• Support ad hoc marketing needs to keep operations running smoothly

• Use Sprout Social to actively monitor social conversations, with a strong focus on Reddit, identifying brand mentions, customer sentiment, relevant industry conversations, and opportunities for Roadway to engage. Flag reputation issues, customer feedback, and emerging trends to the marketing team and support timely community engagement.

• Support community management by monitoring and engaging with relevant comments, posts, and conversations across social platforms.

Requirements:

• 1–2 years of experience in marketing coordination, ideally social media support

• Strong written and verbal communication skills

• High attention to detail and organizational discipline

• Ability to manage multiple tasks in a fast-paced environment

• Proactive, reliable, and accountable working style

• Willingness to learn new skills and collaborate and support cross-functionally

• Must be flexible to work on weekends and 6 days/week during the busy period (summer)

This role is execution-focused and operational by design. Responsibilities may evolve as the marketing organization scales, but the core expectation remains: accuracy, speed, professionalism, and follow-through.

USA Working Hours

This role will work a schedule aligned with U.S. Eastern Time business needs, including weekend coverage. Specific schedules will be determined based on team coverage needs.

Why Roadway?

We care about the people who work here, and we put real effort behind that. That looks like training that actually prepares you, managers who coach instead of just assign, and clear paths to grow. It looks like knowing the people you work with. It looks like being trusted with real work early. We have teams across the United States and internationally, and they get the same version of this company. Same standards, same investment, same care. Where you sit does not change what you get from us. The thing we believe most: how we treat our people shows up in how our customers are treated. That is not a slogan for us, it is how we make decisions. Our employees rate us a 93 on employee Net Promoter Score, our customers rate us between 4.5 and 4.9, and we have been named a Stevie Award Employer of the Year three times, including Gold for Talent Acquisition. We are proud of that, and we know it only stays true if we keep earning it.

Recruiting agencies

Thanks for thinking of us. We run our searches in house and aren't taking agency submissions for this role, so please don't reach out to our hiring managers or People team about it. Unsolicited resumes become the property of Roadway Moving and no fee is owed if we hire that candidate. If we ever need outside support, we'll come to you.

Note: The above description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. All personnel may be required to perform duties outside of their normal responsibilities due to the nature of work performed to accomplish Roadway Mover’s mission. Roadway Movers, Inc. is proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Roadway Movers, Inc. makes hiring decisions based solely on qualifications, merit, and business needs at the time.