Social Media Marketing & Administrative Virtual Assistant

This is a remote position.

Industry: Travel & Tourism / Travel Advisory

Business Address: Atlanta Metropolitan Area

Social Media Marketing & Administrative Virtual Assistant

About the Client

Our client is an established Travel Advisor with approximately 10 years of experience in the travel industry. Her business continues to grow, and she currently works with four associates who operate within her business network.

As she looks to take her business to the next level, she is seeking a proactive and creative Virtual Assistant who can provide marketing, social media, and administrative support.

The ideal candidate will help personalize existing marketing content, create engaging promotional materials, repurpose travel-related videos, and assist with client follow-ups. This will allow the client to focus more on business development, client relationships, and other high-value activities.

Position Overview

We are looking for a creative, organized, and collaborative Virtual Assistant to support the client's social media marketing and administrative operations.

The successful candidate will work with the client's existing systems and marketing materials, adding a more personalized approach to social media content while helping maintain consistent communication with clients.

This role is ideal for someone who enjoys content creation, social media marketing, and administrative coordination, and who can proactively suggest ideas to improve the client's marketing presence and business operations.

Key Responsibilities

A. Social Media Management & Content Personalization

• Review and customize pre-scheduled social media posts generated by the client's existing Cruise Planners system.
  
• Add a personalized touch to generic or franchise-wide social media content to make posts more unique and reflective of the client's brand, personality, and business.
  
• Edit and refine captions, descriptions, and messaging before publication.
  
• Incorporate the client's personal voice, experiences, and marketing approach into existing content.
  
• Help maintain a consistent and engaging social media presence.
  
• Review scheduled content and identify opportunities to improve its relevance and engagement.
  
• Ensure customized posts are aligned with the client's branding and marketing objectives.
  

B. Social Media Content Creation & Marketing Materials

• Assist with creating engaging social media content and promotional materials.
  
• Repurpose the client's existing travel videos into marketing content suitable for social media.
  
• Edit short-form travel videos and incorporate relevant text, captions, and visual elements.
  
• Create marketing flyers, promotional graphics, and other digital marketing materials.
  
• Assist with designing promotional content for travel packages, destinations, cruises, and other travel-related offerings.
  
• Develop creative ideas to make the client's social media presence more personalized and engaging.
  
• Suggest new content approaches, promotional concepts, and opportunities to improve the client's online visibility.
  

C. Client Follow-Up & Administrative Support

• Assist with sending follow-up emails to existing and prospective clients.
  
• Prepare personalized check-in emails to ask clients how they are doing and whether they need further travel assistance.
  
• Send follow-up messages to maintain client engagement and strengthen relationships.
  
• Assist with identifying clients who may require additional follow-up or attention.
  
• Use the client's existing systems to send authorized emails and communications on her behalf.
  
• Help keep client follow-up activities organized and ensure that necessary communications are completed.
  
• Provide additional administrative assistance as required, depending on the client's evolving business needs.
  

Important: Client communications will be performed using the client's authorized system and access, following her instructions and established communication guidelines.

D. General Marketing & Business Support

• Provide additional marketing and administrative support as the client's needs evolve.
  
• Assist with organizing marketing materials and content resources.
  
• Help identify opportunities to streamline repetitive marketing and administrative tasks.
  
• Proactively recommend ideas and improvements that could support the client's business growth.
  
• Take on other related tasks within the agreed scope as priorities develop.
  

Required Skills & Qualifications

Essential Skills

• Good written English communication skills.
  
• Experience or demonstrated ability in social media management and content customization.
  
• Basic graphic design skills for creating marketing flyers and promotional materials.
  
• Familiarity with video editing or the ability to repurpose existing videos into engaging social media content.
  
• Strong attention to detail and ability to personalize generic content.
  
• Good organizational and time management skills.
  
• Ability to follow instructions and work independently.
  
• Proactive approach to identifying tasks and suggesting improvements.
  
• Strong written communication skills for preparing client follow-up emails.
  

Preferred Qualifications

• Previous experience as a Social Media VA, Marketing VA, or Administrative VA.
  
• Experience working with travel agencies, travel advisors, cruise planners, or tourism-related businesses is an advantage but NOT a requirement.
  
• Familiarity with social media marketing and digital promotional campaigns.
  
• Experience creating promotional graphics, flyers, and marketing materials.
  
• Basic video editing experience.
  
• Experience handling client follow-ups and customer relationship management.
  

Tools & Platforms

The VA should be willing and able to learn and work with the client's existing systems.

Required / Existing Client Platforms:

1. SOCI / Cruise Planners Social Media System – For reviewing, personalizing, and working with automatically scheduled social media posts.
   
2. CPMax CRM – For accessing and managing relevant client information and supporting client follow-up activities.
   
3. Email Platform – For communicating with the client and preparing or sending authorized client follow-up emails.
   

Additional Creative Tools – To Be Confirmed:

• Canva or similar graphic design software for flyers, promotional materials, and social media graphics.
  
• CapCut or similar video editing software for editing and repurposing travel videos.
  

Experience with the creative tools is preferred, but the client has not specified a mandatory software requirement.

Personality & Work Style

The client is energetic, collaborative, and open to new ideas. She values someone who can contribute creatively rather than simply complete assigned tasks.

The ideal VA should be:

• Creative and enthusiastic.
  
• Proactive and resourceful.
  
• Collaborative and open to sharing ideas.
  
• Detail-oriented and organized.
  
• Adaptable and willing to learn.
  
• Comfortable working independently.
  
• Positive, energetic, and solution-oriented.
  
• Able to recognize opportunities to improve existing processes and marketing efforts.
  

A key preference: The client welcomes suggestions and creative input. She would appreciate a VA who can share ideas, recommend marketing improvements, and introduce approaches that have worked for other businesses.

Working Arrangement

• Minimum Commitment: 10 hours per week to start.
  
• Potential Growth: Hours may increase as the business grows and additional responsibilities are delegated.
  
• Schedule: Flexible working arrangement.
  
• Time Zone: No strict requirement to match the client's time zone, provided tasks and deadlines are met.
  
• Communication: Primarily through email.
  
• Urgency: Non-urgent hiring.
  
• Start Date: To be confirmed.
  
• Industry Experience: Travel industry experience is not required.
  

Performance Expectations

The VA will be expected to:

• Consistently personalize and improve existing social media content.
  
• Produce quality marketing graphics and promotional materials.
  
• Help repurpose travel videos into engaging content.
  
• Complete assigned client follow-ups accurately and on time.
  
• Maintain organized administrative workflows.
  
• Communicate proactively regarding tasks, deadlines, and progress.
  
• Contribute creative suggestions and ideas to support business growth.
  

Ideal Candidate Summary

We are looking for a creative and proactive Marketing & Administrative Virtual Assistant who can help an established Travel Advisor strengthen her social media presence, personalize marketing content, create promotional materials, and manage client follow-up activities.

The ideal candidate does not necessarily need previous travel industry experience. More importantly, she should have strong creative and administrative capabilities, good communication skills, and a collaborative mindset.

Someone who takes initiative, enjoys sharing ideas, and is genuinely interested in helping a growing business would be an excellent fit.