Social Media & Digital Marketing Manager
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AI Summary
ABOUT THE ROLE
We are a growing healthcare-focused organization with a portfolio of established brands dedicated to improving people's lives through innovative products and services. As we continue expanding across multiple business lines, we're investing in building a stronger digital presence that connects with our audiences, strengthens brand awareness, and supports long-term business growth. We believe marketing should be both creative and data-driven, combining compelling storytelling with modern tools, analytics, and AI to maximize impact.
We've partnered with Handoff to find an exceptional Social Media & Digital Marketing Manager who will take ownership of our digital presence across multiple brands. This is an opportunity to build scalable marketing systems, develop engaging content strategies, leverage AI to improve efficiency, and play a key role in shaping how our brands grow and connect with customers in the years ahead.
RESPONSIBILITIES
Social Media Strategy & Brand Growth:
Develop and execute comprehensive social media strategies across multiple brands.
Build long-term brand awareness through consistent, high-quality content.
Create content calendars aligned with marketing initiatives and business goals.
Ensure messaging remains consistent across all digital channels.
Content Creation & Community Engagement:
Create engaging content for LinkedIn, Instagram, Facebook, TikTok, and other relevant platforms.
Develop educational, promotional, and brand-focused content tailored to different audiences.
Increase engagement through thoughtful storytelling and community interaction.
Monitor comments, messages, and audience feedback while identifying opportunities for improved engagement.
LinkedIn & B2B Marketing:
Own the company's LinkedIn strategy to increase visibility among healthcare professionals and decision-makers.
Create thought leadership content and campaigns that strengthen the company's credibility.
Optimize company pages and measure campaign performance.
Digital Marketing & Campaign Management:
Plan and execute organic and paid social campaigns.
Support brand awareness initiatives through targeted advertising when appropriate.
Analyze campaign performance and continuously optimize based on data.
Identify new opportunities to expand digital reach and audience growth.
Analytics & Performance Optimization:
Track key marketing KPIs including engagement, reach, follower growth, website traffic, and campaign performance.
Prepare regular performance reports with actionable recommendations.
Use analytics to improve content strategy and marketing effectiveness.
Cross-Functional Collaboration:
Partner with leadership to align marketing initiatives with broader business objectives.
Support future marketing and sales initiatives by creating scalable digital marketing systems.
Leverage AI tools to improve efficiency, content creation, and workflow automation.
ABOUT YOU
3+ years of experience managing social media and digital marketing for businesses.
Strong experience creating content across LinkedIn, Instagram, Facebook, and other major social platforms.
Experience developing social media strategies that drive measurable business results.
Excellent written and verbal English communication skills.
Strong understanding of content marketing, audience growth, and brand positioning.
Experience using AI tools to improve marketing workflows and productivity.
Highly organized with strong project management skills.
Comfortable working independently in a fast-paced remote environment.
NICE TO HAVE
Experience marketing to healthcare or B2B audiences.
Experience managing LinkedIn marketing campaigns.
Familiarity with paid social advertising.
Experience with Canva, Adobe Creative Suite, or similar creative tools.
Experience with marketing analytics platforms and social media scheduling software.
WHY YOU’LL LOVE IT
Own and shape the digital marketing strategy for multiple growing brands.
Work directly with company leadership and have a meaningful impact on business growth.
Enjoy significant creative freedom while building scalable marketing systems.
Join a collaborative, entrepreneurial environment where new ideas are encouraged.
Work remotely with a team that values initiative, innovation, and continuous improvement.
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