Social Media Content Strategist & Storyteller

About the Role

We're looking for a creative, highly strategic storyteller who understands what captures people's attention on social media and knows how to turn that attention into engaging, shareable content.

You understand that successful social media videos aren't just about following trends or making entertaining clips. They're about understanding human psychology, knowing what makes people stop scrolling, creating curiosity, building emotional connections, and keeping viewers hooked until the very end.

You have a natural ability to recognize what makes a video compelling. You can watch a viral video and break down exactly why it works — from the opening hook and storytelling structure to the pacing, emotional triggers, and unexpected moments.

More importantly, you know how to take those insights and recreate that magic through original content.

Key Responsibilities:

1. Storytelling & Audience Psychology

Develop compelling stories that capture attention and keep viewers watching.

Understand what makes people curious, entertained, surprised, emotionally invested, or compelled to share.

Identify powerful hooks and opening lines that make people stop scrolling within the first 1–3 seconds.

Turn ordinary products, experiences, and everyday situations into interesting stories.

Use storytelling techniques such as curiosity gaps, suspense, humor, conflict, unexpected twists, and relatable situations.

Know how to build anticipation and deliver satisfying payoffs that keep viewers watching until the end.

2. Viral Content Research & Analysis

Study viral videos across TikTok, Instagram Reels, YouTube Shorts, and other social platforms.

Identify why certain videos attract millions of views while others struggle to get attention.

Break down successful videos to understand their hooks, storytelling, emotional triggers, editing, pacing, and audience appeal.

Recognize viral content patterns and identify opportunities to adapt them for BuzzyBooth.

Stay ahead of emerging trends and understand which ones are worth recreating.

3. Creative Strategy & Content Development

Generate original video concepts designed to capture attention and encourage sharing.

Transform everyday BuzzyBooth customer experiences into entertaining and engaging stories.

Develop scripts, hooks, storyboards, and creative briefs for short-form videos.

Create multiple variations of successful concepts to test different angles and storytelling approaches.

Make branded content feel entertaining and natural rather than like traditional advertisements.

Understand how to tailor content for different audiences and social media platforms.

4. Content Performance & Optimization

Analyze video retention, watch time, completion rates, shares, comments, and engagement.

Identify where viewers lose interest and how to improve storytelling.

Test different hooks, opening scenes, storylines, and video formats.

Learn from both successful and unsuccessful videos.

Develop repeatable creative strategies that consistently improve content performance.

Requirements

What We're Looking For

Exceptional storytelling instincts and creativity.

A deep understanding of human psychology and what captures people's attention.

Proven experience developing engaging short-form social media content.

Ability to identify why a video goes viral and explain the creative decisions behind its success.

Strong understanding of hooks, curiosity, suspense, humor, emotional triggers, and storytelling.

Ability to turn ordinary ideas into compelling content people actually want to watch.

Strong knowledge of TikTok, Instagram Reels, and YouTube Shorts.

Ability to think creatively while using performance data to guide decisions.

Someone who is constantly studying social media and has a natural instinct for identifying attention-grabbing content.

The Ideal Candidate

You're the type of person who:

Can watch a video for 10 seconds and immediately recognize what makes it interesting.

Understands how to grab someone's attention before they scroll past.

Knows how to turn a boring topic into an entertaining story.

Can make people curious enough to watch until the end.

Understands why people share certain videos with their friends.

Can take a viral concept and create 5–10 original variations.

Thinks about the audience first, not just the brand or product.

Doesn't just ask, "What should we post today?" Instead, asks, "What would make someone stop scrolling and actually care about this?"

Benefits

Flexibility

Growth

Exciting industry