Social Media, Content & Creative VA

This is a remote position.

About the Client

An experienced coach who works across both online and offline coaching.

The business is expanding its online presence and developing online coaching programs, digital products, books, marketing campaigns, and other offers.

As the business grows, the client is looking for a creative and proactive Virtual Assistant who can take ownership of her social media, content creation, creative assets, and social media marketing execution.

The client is a highly visionary business owner and needs someone who can take her ideas and turn them into consistent, engaging, strategic content.

 

Role Overview

We are looking for an experienced Social Media, Content & Creative VA who can take ownership of the client's social media presence and support the creative side of her marketing.

This role is primarily focused on:

• Social media management
  
• Content planning
  
• Social media strategy
  
• Content creation
  
• Copywriting and captions
  
• Graphic design
  
• Short-form video editing
  
• Content repurposing
  
• Social media scheduling
  
• Social media analytics
  
• Social media marketing
  
• Community engagement
  
• Promotional campaigns
  

The ideal candidate understands that social media is not simply about creating posts and scheduling them.

They should understand content strategy, audience behavior, engagement, algorithms, analytics, trends, and how social media contributes to lead generation and sales.

 

Key Responsibilities

1. Social Media Management — MUST HAVE

Primary Platforms

• Instagram
  
• Facebook
  
• Pinterest
  

Potential Future Platforms

• TikTok
  
• LinkedIn
  

Responsibilities may include:

• Manage the client's social media platforms
  
• Develop and maintain content calendars
  
• Plan monthly content
  
• Develop social media strategies
  
• Create social media copy and captions
  
• Create educational, inspirational, promotional, and engagement content
  
• Repurpose existing client content
  
• Coordinate content around launches, cohorts, lead magnets, books, and offers
  
• Schedule and publish posts
  
• Maintain a consistent posting rhythm
  
• Monitor comments and engagement
  
• Respond to or flag comments where appropriate
  
• Monitor audience response
  
• Track social media performance
  
• Identify opportunities based on performance and trends
  

 

2. Content Planning & Strategy

The successful candidate should be able to think beyond individual posts and develop a cohesive content strategy.

Responsibilities may include:

• Conduct social media research
  
• Conduct competitor and market research
  
• Identify relevant content trends
  
• Develop monthly content plans
  
• Develop longer-term content calendars
  
• Create content themes and pillars
  
• Plan content around business priorities
  
• Align social media content with offers and campaigns
  
• Plan promotional periods
  
• Repurpose existing content into multiple formats
  
• Identify content gaps
  
• Recommend new content opportunities
  
• Create content designed to support awareness, engagement, leads, and sales
  

The client previously worked successfully with a social media manager who prepared the entire month's content plan in advance, submitted it for approval, and then executed the approved plan.

The preferred VA should be comfortable working within this structured process.

 

3. Graphic Design & Creative Content

The VA should have a strong eye for design and be capable of creating professional, on-brand marketing assets.

Responsibilities may include:

• Create social media graphics
  
• Create promotional graphics
  
• Create quote graphics
  
• Create testimonial graphics
  
• Create educational graphics
  
• Create carousel posts
  
• Create campaign assets
  
• Create lead-generation graphics
  
• Create launch and promotional materials
  
• Repurpose existing content into visual assets
  
• Maintain consistent branding across content
  

Primary Tool

Canva

The VA may work directly inside the client's Canva account so that all business assets remain accessible to the client.

 

4. Video Editing & Content Repurposing

Video editing is an important supporting skill for this role.

Responsibilities may include:

• Edit short-form videos
  
• Create Instagram Reels and similar short-form content
  
• Repurpose long-form content into short-form videos
  
• Add captions and subtitles
  
• Make basic video adjustments
  
• Add text and branding
  
• Create engaging short-form social content
  
• Prepare videos for different social platforms
  

Preferred Tool

• CapCut or similar video editing software
  

 

5. Social Media Marketing

The VA should understand how social media supports the wider business and marketing strategy.

Responsibilities may include:

• Support social media marketing campaigns
  
• Create promotional content for products and offers
  
• Support book and e-book promotions
  
• Support online cohort promotions
  
• Promote lead magnets
  
• Support launches and campaigns
  
• Create content designed to generate engagement and leads
  
• Develop calls-to-action
  
• Coordinate promotional content with landing pages, funnels, and email campaigns
  
• Understand the connection between social media activity and business objectives
  

The VA will coordinate with the Kajabi, CRM & Digital Marketing VA when a campaign requires landing pages, email sequences, lead capture, or other technical marketing support.

 

6. Social Media Analytics & Optimization

The VA should understand basic social media analytics and use performance data to improve future content.

Responsibilities may include:

• Monitor engagement
  
• Track reach and impressions
  
• Review content performance
  
• Identify high-performing content
  
• Identify underperforming content
  
• Monitor audience response
  
• Identify trends
  
• Recommend content adjustments
  
• Recommend changes to posting rhythm
  
• Use performance insights to improve future content
  
• Provide regular performance summaries
  

The ideal candidate should understand that analytics should inform content decisions, rather than simply reporting numbers.

 

7. Facebook Group & Community Support

As the business expands its online coaching cohorts, the VA may support online communities.

Responsibilities may include:

• Support Facebook group management
  
• Organize group content
  
• Schedule group posts
  
• Monitor discussions
  
• Monitor comments and engagement
  
• Encourage community interaction
  
• Support onboarding of new community members
  
• Flag issues requiring the client's attention
  
• Help maintain a positive, professional, and engaging community
  

 

8. Strategic Execution & Forward-Thinking Support

This is one of the most important aspects of the role.

The client is a visionary and needs a creative executor who can take an idea and turn it into content and action.

The VA should:

• Take ownership of assigned tasks
  
• Work independently
  
• Organize priorities
  
• Meet deadlines
  
• Identify what content needs to be created next
  
• Think ahead about upcoming campaigns and promotions
  
• Proactively identify content opportunities
  
• Suggest creative ideas
  
• Stay aware of relevant social media trends
  
• Recommend strategies to improve reach and engagement
  
• Identify content gaps
  
• Suggest new ways to repurpose existing content
  
• Proactively communicate blockers
  
• Look for ways to improve the client's social media presence
  

Forward-Thinking Attitude — MUST HAVE

The client specifically wants someone who will bring ideas to the table, rather than waiting for every task to be assigned.

The ideal candidate should be comfortable saying:

“I noticed this opportunity. I think we should try this.”

They should be able to identify what the client may have missed and proactively suggest content, campaigns, strategies, or improvements.

 

9. Brand Voice & Content Quality

The client wants her content to feel authentic, warm, personal, and human.

The VA should:

• Understand the client's personality
  
• Maintain consistency with her voice
  
• Write naturally and authentically
  
• Avoid generic or robotic language
  
• Edit AI-assisted content to sound human
  
• Understand the client's audience
  
• Create content that feels aligned with the client's personal brand
  
• Maintain consistency across social platforms
  

AI may be used as a productivity tool, but the final content should never feel obviously AI-generated.

 

Ideal Candidate Profile

MUST HAVE

• Proven social media management experience
  
• Strong understanding of Instagram and Facebook
  
• Experience with content planning
  
• Experience creating social media content
  
• Strong copywriting and caption-writing skills
  
• Experience with social media scheduling
  
• Understanding of social media algorithms and engagement
  
• Understanding of social media analytics
  
• Strong Canva skills
  
• Strong organizational skills
  
• Excellent attention to detail
  
• Strong written communication
  
• Strong execution skills
  
• Ability to work independently
  
• Proactive and accountable
  
• Creative and resourceful
  
• Forward-thinking attitude
  
• Ability to identify opportunities and suggest ideas
  
• Ability to understand and maintain brand voice
  

HIGHLY PREFERRED

• Pinterest experience
  
• TikTok experience
  
• LinkedIn experience
  
• CapCut or video editing experience
  
• Experience supporting coaches or consultants
  
• Experience with online courses or cohorts
  
• Experience promoting books or digital products
  
• Experience with social media marketing
  
• Experience with lead-generation campaigns
  
• Experience with Facebook groups/community management
  
• Basic understanding of funnels and email marketing
  

 

Personality & Work Style

The ideal candidate is:

• Creative
  
• Proactive
  
• Forward-thinking
  
• Friendly
  
• Warm
  
• Approachable
  
• Professional
  
• Reliable
  
• Trustworthy
  
• Responsible
  
• Accountable
  
• Organized
  
• Detail-oriented
  
• Deadline-conscious
  
• Resourceful
  
• Solutions-oriented
  
• Confident enough to make recommendations
  
• Comfortable taking ownership
  
• Comfortable working independently
  
• Able to collaborate with another VA
  
• Genuinely interested in helping the business grow
  

The client wants someone who can become a trusted creative partner, not simply someone who posts content according to instructions.

 

Communication & Accountability

The VA will work closely with the client through regular touch-base meetings.

Weekly Reporting

The VA will provide a weekly update covering:

• Content completed
  
• Content scheduled
  
• Upcoming content
  
• Campaigns in progress
  
• Social media performance
  
• Challenges or blockers
  
• Recommendations
  
• New opportunities identified
  

The client may have regular Monday and Friday touch-base meetings to discuss priorities, progress, and next steps.

 

Collaboration With the Kajabi & Digital Marketing VA

This role will work closely with the Kajabi, CRM & Digital Marketing VA.

For campaigns involving social media, landing pages, email marketing, lead magnets, courses, books, or other offers, both VAs should coordinate to ensure that:

• Social content supports the campaign
  
• Landing pages are aligned with the messaging
  
• Calls-to-action are consistent
  
• Email campaigns support social promotions
  
• Leads are directed to the correct destination
  
• Campaign timelines are coordinated
  
• The client receives a seamless marketing experience
  

Both VAs are expected to communicate proactively rather than working in isolation.

 

Hours & Growth Opportunity

The role will initially begin at approximately 10 hours per week, depending on the agreed arrangement.

As the business grows, the client anticipates increasing the hours and potentially expanding the role toward a more substantial or full-time commitment.

The VA should:

• Use allocated hours efficiently
  
• Prioritize work according to business goals
  
• Communicate when the workload exceeds available hours
  
• Never work beyond approved hours without authorization
  
• Recommend priorities when multiple projects compete for available time
  

This is intended to be a long-term growth opportunity, not a fixed short-term 10-hour role.

 

Tools & Platforms

Primary

• Instagram
  
• Facebook
  
• Pinterest
  
• Canva
  

Preferred

• CapCut
  
• TikTok
  
• LinkedIn
  
• Facebook Groups
  
• Social media scheduling platforms
  
• AI content productivity tools
  
• Basic marketing and analytics tools
  

 

Overall Candidate Summary

The ideal candidate is an experienced Social Media, Content & Creative VA who can take the client's vision and turn it into strategic, engaging, consistent content.

She should understand social media strategy, content creation, graphic design, video editing, scheduling, analytics, engagement, and social media marketing.

Most importantly, she should be a proactive, forward-thinking creative doer who doesn't simply wait for instructions.

She should be able to identify opportunities, suggest ideas, anticipate upcoming content needs, and continuously look for ways to improve the client's online presence.

The ideal mindset:

“Give me your vision and goals, and I’ll turn them into engaging content, keep the content moving, look at what’s working, and proactively suggest what we should do next.”