Social Media, Content & Administrative Support

This is a remote position.

About the Client

The Founder of an enterprise AI adoption and workforce transformation consulting business focused on helping organizations successfully navigate AI, people, culture, and the future of work.

She also operates a coaching-focused business.

Both businesses are growing, and Franklina is looking for a highly capable Virtual Assistant who can provide a combination of social media/content support, administrative assistance, email management, and communication support across both businesses.

This is an opportunity for someone who enjoys working in a dynamic, entrepreneurial environment and can bring creativity, initiative, and fresh ideas—not someone who simply waits for instructions.

Role Overview

The Virtual Assistant will provide approximately 50% social media/content support and 50% administrative and email support across FT Consulting Partners and Bringing Talents to Life.

The ideal candidate is creative, agile, proactive, collaborative, resourceful, and highly communicative, with strong written English skills.

The client will provide direction, templates, systems, and training where needed. However, the successful candidate should be comfortable contributing ideas, improving content, and suggesting better ways of doing things.

Key Responsibilities

Social Media & Content Management – Approximately 50%

• Create and manage social media content for both businesses based on the client's direction, templates, and brand guidelines.
  
• Develop social media posts using Canva and other appropriate content creation tools.
  
• Use AI tools such as ChatGPT and Claude to assist with content ideation, drafting, repurposing, and refinement.
  
• Add creative input and recommendations rather than simply following instructions word-for-word.
  
• Help maintain a consistent content schedule across multiple platforms.
  
• Cross-post and adapt content for different social media channels.
  
• Support content creation for:
  
• LinkedIn
  
• Instagram
  
• YouTube
  
• TikTok
  
• Monitor social media activity and respond to comments where appropriate.
  
• Engage with relevant posts and accounts, including commenting on other people's LinkedIn posts to support visibility and engagement.
  
• Help maintain and organize content calendars and posting schedules.
  
• Repurpose existing content into different formats where appropriate.
  
• Support the ongoing development and refinement of the client's social media presence and brand voice.
  

Video Editing & Content Repurposing

• Assist with editing the client's video content for social media and other platforms.
  
• Trim and clean up video footage.
  
• Repurpose longer-form content into shorter social media-friendly clips.
  
• Add captions, text, basic graphics, transitions, and other appropriate elements.
  
• Format videos for different platforms, particularly Instagram, TikTok, LinkedIn, and YouTube.
  
• Follow established templates and brand guidelines while also contributing creative ideas.
  
• Help streamline the client's current video-content workflow.
  

Video editing experience is highly desirable and would be considered a strong advantage.

Email & Administrative Support – Approximately 50%

• Manage and organize the client's email inbox.
  
• Prioritize and flag important messages and follow-ups.
  
• Draft and send emails on the client's behalf based on instructions.
  
• Communicate professionally with clients, prospects, vendors, and other contacts.
  
• Follow up with individuals or vendors when requested.
  
• Assist with booking meetings and appointments as the businesses grow.
  
• Monitor and coordinate incoming requests and inquiries.
  
• Enter and maintain customer/contact information in spreadsheets and other systems.
  
• Maintain running lists of customers, subscribers, and individuals who sign up for email communications.
  
• Assist with processing and coordinating orders received through the business website.
  
• Support booking or scheduling customers when required.
  
• Perform general administrative tasks related to both businesses.
  
• Help keep the client organized and on track with priorities and upcoming commitments.
  

Calendar & Scheduling Support

• Monitor the client's calendar and upcoming appointments.
  
• Provide reminders and proactive notifications for upcoming meetings and events.
  
• Communicate reminders through WhatsApp where appropriate.
  
• Assist with scheduling and rescheduling meetings as needed.
  
• Help ensure the client does not miss important appointments or commitments.
  

Communication & Collaboration

The VA will work closely with Franklina and should be comfortable communicating frequently and proactively.

Communication may include:

• WhatsApp for quick communication and reminders.
  
• Zoom for regular check-ins and agenda-setting.
  
• Email for formal communication and task coordination.
  

The client may conduct weekly or potentially daily check-ins, particularly during the initial stages of the engagement.

Meetings may be recorded so the VA can refer back to instructions, priorities, and agreed action items.

Ideal Candidate

The client is looking for someone who is much more than a task executor.

The ideal candidate is:

• Proactive and self-motivated
  
• A genuine go-getter
  
• Creative and able to think outside the box
  
• Agile and adaptable in a fast-moving environment
  
• Collaborative and comfortable brainstorming ideas
  
• Confident enough to respectfully challenge ideas and suggest improvements
  
• Highly organized and detail-oriented
  
• A strong communicator
  
• Comfortable working independently
  
• Resourceful and willing to learn
  
• Hardworking and focused on delivering results rather than simply completing hours
  
• Comfortable working with an entrepreneur who manages multiple businesses
  
• Able to understand instructions quickly and turn them into action
  
• Interested in growing with the businesses as they scale
  

Communication & English Requirements

Excellent written English is essential.

The VA must be able to:

• Communicate clearly and professionally in English.
  
• Understand nuances in written communication.
  
• Identify awkward wording, grammatical issues, or phrases that may not resonate with the intended audience.
  
• Improve and refine written content when appropriate.
  
• Understand brand voice and audience considerations.
  
• Communicate ideas clearly during brainstorming sessions.
  
• Collaborate comfortably with the client in English.
  

Strong communication skills are considered one of the key requirements for this role.

Required / Preferred Skills

Required

• Strong written and verbal English communication
  
• Social media management experience
  
• Social media content creation
  
• Strong Canva skills
  
• Experience using AI tools for content creation, particularly ChatGPT and/or Claude
  
• Strong administrative and organizational skills
  
• Email management
  
• Excellent attention to detail
  
• Ability to work independently and proactively
  
• Strong communication and collaboration skills
  

Highly Preferred

• Video editing experience
  
• Social media video/content repurposing
  
• Experience with LinkedIn content
  
• Instagram content management
  
• TikTok content
  
• YouTube content
  
• Basic graphic design skills
  
• PowerPoint/presentation creation
  
• Branding or marketing experience
  
• Experience working with entrepreneurs, consultants, coaches, or professional service businesses
  
• Experience managing multiple brands or social media accounts
  

Additional technical/design skills are welcome, but the client is open to training the right candidate.

Other qualifications preferred:

Creative side:

- Must know how to use Claude/Chatgpt/Gemini to create and generate images/content

-A creative person about to edit videos, and generate AI videos

-Keep up to date with new AI tools and is curious to learn more

Admin side:

- Knowledgeable about email marketing

-Must have experience or be knowledge about CRMs and B2B outreach softwares like Apollo

Preferred Tools & Platforms

The VA should be comfortable with or willing to learn:

• Canva – Required
  
• ChatGPT
  
• Claude
  
• LinkedIn
  
• Instagram
  
• TikTok
  
• YouTube
  
• WhatsApp
  
• Zoom
  
• Microsoft PowerPoint or similar presentation tools
  
• Spreadsheets / Google Sheets or Microsoft Excel
  
• Email platforms
  

Experience with additional design, social media scheduling, video editing, CRM, or productivity tools is an advantage.

Work Schedule & Availability

The role will begin at 10–15 hours per week.

The client does not want to over-hire at the initial stage and intends to increase hours as the businesses grow and the workload increases.

Eastern Time (ET/EST) availability is strongly preferred, particularly to allow for convenient communication and regular check-ins.

The VA should be reasonably flexible and able to accommodate scheduled meetings with the client.

Any hours beyond the agreed 10–15 hours per week must be approved by the client in advance.

What Success Looks Like

A successful VA will:

• Keep the client's inbox and administrative tasks organized.
  
• Ensure important meetings and commitments are not missed.
  
• Consistently create and manage high-quality social media content.
  
• Maintain a reliable content schedule across both businesses.
  
• Help improve the quality and effectiveness of social media content.
  
• Engage with audiences and relevant accounts appropriately.
  
• Reduce the client's workload around content creation and administration.
  
• Take initiative and suggest ideas rather than waiting for instructions.
  
• Communicate clearly and effectively with the client.
  
• Become increasingly independent as they learn the client's systems, brands, and preferences.
  
• Grow with the businesses and potentially take on increased responsibilities and hours as the workload expands.
  

Growth Opportunity

This is initially a 10–15 hour/week role, with the potential for increased hours and responsibilities as the businesses grow.

The client is particularly interested in finding someone who can demonstrate strong performance, initiative, and versatility and potentially grow into a broader role over time.

Hours: 10–15/week initially

Time zone: Preferably Eastern Time