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Lead Meta acquisition strategy and budget allocation, optimizing campaigns against ROAS and LTV:CAC targets while growing SMB and business audiences. Analyze performance, direct creative testing, connect channel results to unit economics and incrementality, and build tools and workflows to improve acquisition operations.
Lead Meta acquisition strategy for a SaaS business, combining performance analysis, creative direction, and measurement. You will help grow SMB and business audiences while building a fast, evidence-led testing approach.
Own Meta budget allocation and campaign strategy, optimizing toward ROAS and LTV:CAC targets while shifting investment toward SMB and business audiences.
Analyze campaign performance to identify creative patterns and turn findings into structured briefs for the creative team.
Run high-velocity tests across audiences, creative concepts, campaign structures, and micro-personas.
Connect channel performance with unit economics and incrementality, working with measurement partners to guide spend decisions.
Build tools, automations, and workflows, using AI where it can make acquisition work faster and more autonomous.
Use testing insights to inform and refine the strategy for growing SMB audiences.
At least 4 years of performance marketing experience, including managing six-figure monthly Meta budgets against LTV:CAC targets.
Strong knowledge of attribution, incrementality, and unit economics, with the ability to connect channel decisions to business outcomes.
Experience partnering with creative teams, developing data-backed hypotheses, and building structured feedback loops.
Experience running rapid, systematic acquisition tests and learning from results.
Experience building tools or automating workflows with code or AI-native platforms.
Background marketing to SMBs or working in SaaS or product-led growth environments is relevant.
Salary range: $60,000 to $70,000 USD annually.
Remote, with the primary location in Paris, France.
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