Senior Partner Marketing Specialist

As Senior Partner Marketing Specialist, you will serve as the marketing leader for SailPoint’s Identity Security solutions by defining and driving marketing strategies, messaging, and demand generation that contribute to pipeline development, with some of our strategic channel partners.  At SailPoint, our Ecosystem plays an integral role in our global strategy, and we proudly partner with many services partners including CDW, Cyderes, GuidePoint, Optiv, RSM and others.  In this role, you will identify key market opportunities that help drive the growth of SailPoint and our partners from a revenue and pipeline perspective.  This role not only helps define the named partners marketing strategy, but delivers that strategy working cross-functionally across Product Marketing, Campaigns, Events, Digital and Partner Sales; as well as the partners themselves.  

The role will also own and drive key partner initiatives such as, sponsorship management of key SailPoint marketing opportunities like Navigate, and support the partner programs, and scalable ‘through partner’ campaigns that play a key role in our go-to-market motions with the channel. 

To be successful in this role you must possess strong marketing and communications skills, be action-oriented, and have experience in driving global demand with the channel in the B2B, Enterprise and Strategic segments.  A strong relationship builder, with an understanding of the partner ecosystem, enterprise demand generation, and strong cross-functional management of marketers are crucial skills for this role.  These credentials will fuel your ability to be a key evangelist and storyteller, demonstrating the value that a joint relationship with SailPoint provides.  Moving and thinking rapidly with an attention to detail and a sharp eye for quality, along with the ability to grasp and translate value propositions into customer and prospect benefits is crucial.   

The position reports to the Senior Director of Global Partner Marketing, within the SailPoint Marketing organization, and is available as a remote position for the right candidate.    

Responsibilities:  

• Craft compelling value-propositions, messaging and positioning that addresses a buyer’s needs and invokes the desire to engage with several named strategic partners. 

• Develop joint marketing campaigns (content, messaging, communications, demand activations including events and campaigns) with each partner, that targets new opportunities resulting in deal registrations from our channel. 

• Understand buying cycles and define buyer personas for Identity Security in the Strategic and Enterprise segments with each partner, based on their customer base. 

• Develop scalable marketing initiatives collaborating with SailPoint Field Marketing, Product Marketing, Events and Campaigns to drive awareness and demand for SailPoint .  

• Be pipeline savvy, owning and reporting out the performance of activity with the goal of continual optimizations and strong ROI. 

• Act as an evangelist to market influencers, industry analysts, prospects, and customers at tradeshows, industry events, and conferences. 

Requirements:  

• 5+ years of experience on high-performing marketing teams, working in the channel and/or Strategic Alliance Partners.  

• Ability to establish partnership Marketing Strategy, encompassing value proposition creation, communications, use case identification, targeting, and content that drive integrated joint demand generation. 

• Self-starter who is experienced in successfully taking a project from concept to execution, with a bias for action against multiple deadlines.  

• Experienced at successfully multi-tasking a variety of critical priorities and stakeholders.  

• Experience influencing and working across cross-functional teams, managing peer-to-peer relationships with strategic partners.  

• Strong project/program management skills, with proven record of managing end-to-end development of strategic campaigns and initiatives.   

• Data-centric, with strong analytical and problem-solving skills.  

• Excellent interpersonal, facilitation, and communication skills.  

• Enterprise security software/SaaS and experience of leveraging AI tools 

Education:  

MBA or equivalent preferred; BA/BS preferred, not required 

Travel:  

This position requires approximately 10% travel.