Senior Marketing Specialist

The Senior Marketing Specialist will partner with the Marketing Manager and/or Director to build marketing plans, and will take an active leadership role across Mayo Clinic to understand business objectives, and build marketing strategies and plans to support those objectives. Will include the strategic evaluation and execution of marketing activities, which may include advertising, collateral development, digital marketing, content creation/assessment, and event management. The individual will drive, implement, monitor, and measure results of marketing activities to advance Mayo Clinic’s mission, strategic plan and business objectives. The Senior Marketing Specialist will provide expert strategic marketing consultation and guidance to various clients, and will lead through influence without direct reporting relationships. Manages complex and cross-functional projects through entire project life cycle, from project concept through launch, to achieve objectives, and measures results. Serves as a role model for others and represents Mayo Clinic internally and externally. Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts. Evaluates, analyzes, and develops marketing strategies based on target audiences, market research, and business plans, and continually assesses consumer and business needs, to ensure marketing plan alignment. Develops deep understanding of target audience needs and is an advocate for developing products and services in line with those audience needs. Conveys confidence, clarity, and transparency in communications with stakeholders and leaders, and will represent marketing on key institutional committees. Proactively contributes to business planning, marketing planning, and strategy development. Leads teams and provides leadership to others, including contractors and third parties, to deliver flawless execution. May have budget oversight, accountability and reporting.

Responsibilities

• Support product marketing, partnership activation, strategic events, and demand generation initiatives by developing sales collateral and presentations, product messaging, proof points, web content, and other customer-facing materials.
• Support product/test updates by writing and coordinating updates to existing materials.
• Support product launches by writing sales collateral and web copy, as well as coordinating with designers to produce finished sales collateral.
• Partner with sales, product, legal, and marketing teams to tailor product materials to customer needs, competitive positioning, and buyer priorities.

This vacancy is not eligible for sponsorship/ we will not sponsor or transfer visas for this position. Also, Mayo Clinic DOES NOT participate in the F-1 STEM OPT extension program.