Senior Marketing Automation Specialist
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AI Summary
ABOUT APPLY
APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit applydigital.com.
About us: Apply Digital’s Marketing Services division is a rapidly expanding full-service Martech team with team members in the US, Europe, LATAM, and Asia. As a personalization agency, we bridge the gap between creative, marketing, and strategy. We specialize in cross-channel content strategy, creation, and distribution (email, paid social, push, SMS), and MarTech implementations. We work with 50+ clients, ranging in size from companies like YETI, Upside, and Nutrafol to established marquee brands like A+E Networks, Afterpay, and Stanley Black & Decker.
Role: To help us handle our increasing workload, we are looking to bring on a Senior Marketing Automation Specialist.
The ideal candidate is someone who has an interest in email production and is looking to gain experience in working on several top-tier marketing platforms and developing into a CRM career.
The candidate will be expected to work on a wide variety of projects with differing code structures. In addition to working directly inside the HTML, the candidate will also develop the CSS styling and implement platform-specific code to incorporate dynamic logic inside the template. Once the coding is completed, the candidate will QA and test in various marketing platforms with our clients directly.
In addition to coding, the candidate will work directly in implementing programs inside each platform, by making mock API calls directly via a tool such as Postman and will grasp how to make the program handle any edge cases and filter users into different flows as required.
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Produce email templates and push notifications using HTML, CSS, and JavaScript for a wide variety of clients.
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Collaborate with our team of highly skilled email developers and customer success managers to resolve potential issues in email deployments.
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Participate in email stand-ups to prioritize workload and ensure timely completion of all tasks.
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Work closely with the client team to field requests, answer questions, and collaborate on work-in-progress tasks.
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Ensure that emails comply with clients' standards, email marketing best practices, and CAN-Spam laws.
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Test email messages to ensure proper formats and templates are utilized using tools such as Litmus and Email on Acid.
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5+ years of email production and development experience.
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Mastery of HTML and CSS specific to email.
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Proficiency with JSON.
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Knows what an API is, how it works, and is proficient in making GET and POST calls.
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Understand how a data feed works.
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Has an understanding of email code structure and knows how to make code responsive for different devices.
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Has strong email etiquette and can communicate with testing, QC, and updates directly with clients.
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Can take feedback, clarify it and make adjustments, several times if needed.
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Platform experience with Iterable, Braze, Klaviyo, Marketo, Simon Data, or Blueshift.
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Knowledge of Liquid or Python, Handlebars, Django, or JINJA.
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Proficiency with Photoshop and Figma.
LIFE AT APPLY
People are at the core of everything we do at APPLY. We provide you with modern tools, systems and approaches, value your time, safety, and health, and strive to build a work community where you can thrive and grow. Here are a few benefits we offer to support you:
Agentic Delivery: Our people work in a modern way to deliver client outcomes. Broaden your skills on a range of engagements with international brands that have a global impact.
An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe.
AI & Strategic Upskilling: Accelerate your professional growth with generous training budgets and mentorship, with a specific focus on Agentic AI expertise and the critical human skills required for the future of work.
Generous vacation policy: Work-life balance is key to our team’s success, so we offer ample time away from work to promote overall well-being.
Customizable benefits: Tailor your extended health and dental plan to your needs, priorities, and preferences.
Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both.
APPLY is a safe, respectful, and inclusive community where differences are celebrated. We are committed to equal opportunity and fostering a workplace where everyone belongs. Learn more in our Diversity, Equity, and Inclusion (DEI) section. For recruitment accommodations, please email careers@applydigital.com.
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