Senior Manager / Director, Marketing Operations & GTM Systems
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AI Summary
The role involves owning CRM data quality, lead routing, and workflow automation to connect marketing, sales, and pipeline activities. You will also be responsible for evaluating marketing technology and partnering with sales leadership to define account ownership and CRM standards.
JOB DESCRIPTION: Senior Manager / Director, Marketing Operations & GTM Systems
Remote, U.S. | 6 to 8 years
About Fine Tune
Fine Tune helps large enterprises bring complex indirect services under control, specializing in facilities management, uniform rental, waste and recycling, security and guard services, pest control, and energy and utilities. We combine experienced operators with our auditing platform, eMOATSM, to monitor invoices and enforce agreements month after month, providing spend confidence to our clients in procurement and finance. The world’s most recognizable brands choose Fine Tune, including Cargill, Pfizer, Merck, Caterpillar, and Pep Boys. For more information, visit www.FineTuneUS.com.
Job Overview
Fine Tune is looking for a Senior Manager or Director of Marketing Operations and GTM Systems to own the systems, data, and workflows that connect Marketing, Sales, and pipeline. This role reports to the Chief Communications Officer and operates with real ownership over something central to how Fine Tune grows.
Responsibilities and Duties
Remote, U.S. | 6 to 8 years
About Fine Tune
Fine Tune helps large enterprises bring complex indirect services under control, specializing in facilities management, uniform rental, waste and recycling, security and guard services, pest control, and energy and utilities. We combine experienced operators with our auditing platform, eMOATSM, to monitor invoices and enforce agreements month after month, providing spend confidence to our clients in procurement and finance. The world’s most recognizable brands choose Fine Tune, including Cargill, Pfizer, Merck, Caterpillar, and Pep Boys. For more information, visit www.FineTuneUS.com.
Job Overview
Fine Tune is looking for a Senior Manager or Director of Marketing Operations and GTM Systems to own the systems, data, and workflows that connect Marketing, Sales, and pipeline. This role reports to the Chief Communications Officer and operates with real ownership over something central to how Fine Tune grows.
Responsibilities and Duties
- Own CRM data quality: lead sources, field standards, lifecycle stages, ownership rules, and campaign tracking.
- Build and maintain lead routing, enrichment, and workflow automation across marketing and sales tools.
- Connect marketing activity to pipeline and revenue through attribution and reporting leadership can act on.
- Partner with Sales on lead definitions, account ownership, handoffs, and shared CRM standards.
- Evaluate and lead improvements to Fine Tune's marketing and CRM technology.
Qualifications
- 6 to 8 years in marketing operations, revenue operations, CRM administration, or GTM systems.
- Experience as the named internal owner of a CRM or marketing automation implementation or migration, not just a participant.
- Demonstrated ability to improve data quality, lead routing, attribution, and workflow automation in a B2B environment.
- A strong understanding of how leads, contacts, campaigns, opportunities, and sales activity connect across the funnel.
- Comfort defining requirements and managing outside implementation partners.
- Experience with Dynamics 365, PowerBI and Hubspot.
- The ability to work independently and build strong relationships with Sales and Marketing leadership.
Benefits
- Heath/dental/vision/life/disability insurance
- Health plan includes HSA and FSA plans
- Paid time off and paid holidays
- 401K with employer match
- Competitive salary with bonus opportunities
- 40-50 hours/week
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