You will lead and unify a global team of BDRs across Europe and the US to drive consistent pipeline growth through standardized strategies and KPIs. The role involves close collaboration with Sales, Marketing, and RevOps to optimize lead generation processes and foster a high-performance culture.
Senior Lead, Field Marketing
Department: Marketing
Employment Type: Permanent
Location: UK, Remote
Description
We are seeking a dynamic, strategic, and hands-on Head of BDR to lead our growing global business development function. Based in the UK, you will oversee and unify a diverse team of BDRs operating across Europe and the US. Your mission will be to align regional teams under a cohesive strategy, foster a high-performance culture, and standardize KPIs and best practices to drive consistent pipeline growth.
This is a pivotal leadership role where you’ll have the opportunity to shape the direction and impact of our outbound and inbound lead generation efforts on a global scale. You will work closely with Sales, Marketing, Enablement, and RevOps to ensure alignment, consistency, and scalable success across all territories.
Responsibilities
Team Leadership & Alignment
Lead and mentor regional BDR managers and individual contributors across Europe and the US
Build a unified global BDR culture focused on collaboration, accountability, and results
Foster knowledge sharing and team cohesion across time zones and geographies
Performance Culture & KPIs
Define and implement a unified set of performance KPIs and productivity metrics
Build a culture of continuous improvement, feedback, and high output
Monitor and report on team performance, pipeline contribution, and attainment
Strategy & Process Optimization
Evaluate current tools, cadences, messaging, and processes across all regions
Standardize best practices in outreach, qualification, and handoff to Sales
Partner with Marketing and RevOps to refine lead flows and improve conversion rates
Hiring, Onboarding & Enablement
Partner with Talent and Enablement to hire, onboard, and ramp top BDR talent
Ensure regular coaching, training, and career development planning
Drive retention and engagement through clear paths for progression and performance
Skills, Knowledge & Expertise
–8+ years of experience in BDR/SDR leadership roles, including multi-region team management
Proven track record of building or transforming BDR organizations at scale
Strong understanding of performance metrics, sales development strategies, and lead management
Experience aligning teams around unified KPIs and playbooks across markets
Excellent communication, coaching, and cross-cultural collaboration skills
Fluent in English
Willingness to travel occasionally to regional offices and events
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
·
Marketing Manager
★★★★★
Verified
