Senior Google Ads Specialist

A leading digital services company is looking for a highly experienced and strategic Google Ads Specialist to take ownership of its paid search operations. The successful candidate will have a deep understanding of Google Ads and performance marketing, with a proven ability to plan, execute, and scale high-impact campaigns aligned with business objectives.

About the Company:

Our client is an established digital services company committed to delivering exceptional results by evolving and improving products in line with the latest advancements in internet technology and trends.

What You’ll Do

• Take strategic ownership of the Google Ads channel, helping to shape campaign strategy to align with business goals.

• Drive the planning, execution, and optimisation of high-impact Search campaigns, as well as testing cross-channel campaigns including Display, Shopping, Performance Max, YouTube, and Remarketing.

• Define and implement campaign structures, bidding strategies, and targeting approaches that scale efficiently.

• Analyse complex performance data to identify trends, optimise budgets, and inform strategic decisions.

• Conduct comprehensive audits and performance reviews, making high-level recommendations for improvement.

• Mentor and guide junior team members, supporting their development and ensuring best practices are applied across campaigns.

• Implement A/B testing strategies across creatives, landing pages, and campaign structures, interpreting results to drive actionable insights.

• Collaborate with leadership and cross-functional teams to ensure campaigns are aligned with broader marketing objectives.

• Introduce innovative strategies, staying ahead of Google Ads updates, emerging trends, and industry best practices.

• Manage complex troubleshooting for tracking, compliance, or campaign delivery, ensuring campaigns run smoothly at scale.

Requirements and Skills:

• 5+ years managing Google Ads campaigns with demonstrated success in performance-driven environments.

• A relevant BSc/MSc in Business, Marketing, Media, Communications, Management, or a related discipline.

• Current Google Ads Certifications. Advanced specialisations are a plus.

• Strong command of advanced campaign structures, bidding strategies, and multi-channel planning.

• Experience with automation tools (Ads Scripts, API workflows, Ads Editor) to manage and optimise at scale.

• A deep understanding of measurement, tracking, GA4, GTM, and attribution frameworks.

• Proven ability to manage significant budgets, ensuring profitability and strategic allocation.

• Experience mentoring or leading others, with a natural inclination toward helping talent grow.

• Strong analytical and strategic thinking skills, supported by excellent attention to detail.

• Advanced Excel/Google Sheets capabilities for modelling, forecasting, and reporting.

• Experience working with more advanced analytics and reporting tools (e.g., SQL, Tableau, Looker, or similar) are a plus.

• Familiarity with wider PPC/SEO tools such as SEMrush, Ahrefs, and Similarweb for insights and research.

• Solid understanding of CRO principles, user behaviour, and landing page optimisation.

• A track record of designing, running, and interpreting A/B tests that shape campaign direction.

• Strong communication skills with the ability to translate complex performance insights into clear, actionable recommendations for stakeholders and leadership teams.

• Excellent command of English; additional languages are a welcome bonus.

Remuneration Package:

• Competitive monthly fixed salary.

• Performance-based bonus scheme.

• Monday to Friday, 9am-5:00pm schedule with flexible starting and finishing hours.

• Work from home scheme.

• Up to 25 days of annual leave, plus 5 sick days.

• Provident Fund Scheme.

• Access to industry conferences and learning resources.

• A growth-focused, supportive environment with real career progression opportunities.