Trade Marketing Manager
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AI Summary
Title: Trade Marketing Manager Bulgaria DeWalt
Location: remote (10% travel)
Employment: permanent
Brand: DEWALT
Do you have a passion for building brands, driving commercial results, and creating impactful marketing initiatives that win in the marketplace?
We are looking for a Trade Marketing Manager to lead the development of the DEWALT brand in Bulgaria and help translate brand strategy into strong sales execution.
This is an exciting opportunity for a commercially minded marketing professional who thrives in a dynamic environment, enjoys cross-functional collaboration, and knows how to turn ideas into measurable business results.
What you’ll be doing:
As Trade Marketing Manager, you will play a key role in shaping and executing the local marketing agenda for DEWALT in Bulgaria. You will work closely with sales, digital, product, and European marketing teams to deliver initiatives that strengthen brand presence, support sell-out, and drive growth.
Your responsibilities will include:
- Developing and implementing promotional strategies with a focus on long-term marketing plans
- Leading the launch of promotions, new products, concepts, displays, and other brand initiatives
- Planning and organizing events, trade fairs, and promotional activities
- Coordinating the creation of catalogues and other marketing materials
- Managing translation and adaptation of marketing assets for the local market
- Driving sell-out activities in close cooperation with sales teams
- Working with digital and social media teams to ensure aligned execution across channels
- Managing the marketing budget and PO process, with a strong focus on ROI
- Measuring campaign effectiveness, reporting results, and generating actionable insights
- Supporting operational activities, including pricing setup
- Monitoring market trends, customer needs, and competitor activity
- Developing co-op activity strategies and leading related discussions
- Conducting regular customer meetings and market visits
- Partnering with Sales Managers and Supply Chain to support accurate forecasting
- Building a strong understanding of market size, market share, category performance, and competitive dynamics
- Collaborating with internal support teams to build the infrastructure needed to support business growth
What we’re looking for:
We are looking for someone who combines strategic thinking with hands-on execution, and who can confidently operate across both marketing and commercial environments.
You bring:
- 5+ years of experience in trade marketing, channel marketing, or senior sales roles
- Experience ideally gained in industries connected to the construction sector or related product categories
- Strong analytical skills and commercial mindset
- Excellent project management and organizational skills
- Strong presentation and public speaking abilities
- Experience with social media and influencer collaboration
- A proven track record in product launches, pricing management, and promotional campaign delivery
- Proficiency in Microsoft Office; knowledge of Salesforce and SAP would be an advantage
- Knowledge of the power tools market would be a strong plus
Languages
- Bulgarian and English are required
- Additional languages are a plus
Key stakeholders
In this role, you will work closely with:
- Internal teams: Sales, Training, Demand Planning, Business Care, and Product Commercialisation
- External partners: Traditional trade, modern trade, and e-commerce customers
Why join us?
This is a great opportunity to take ownership of a leading brand in a high-impact role where marketing and sales come together. You’ll have the chance to shape local execution, work with regional and cross-functional teams, and contribute directly to brand growth in the market.
If you are a driven marketing professional with strong commercial instincts and a passion for delivering results, we’d love to hear from you.
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
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