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AI Summary
The role involves owning the strategy and execution of field marketing programs to drive pipeline and revenue growth. This includes managing the event calendar and designing end-to-end experiences such as roundtables and trade shows.
Who: You! And the rest of the Marketing team & their cross-functional partners in Sales, Product Marketing, and Demand Generation.
What: A Senior Field Marketing Manager position title and an outstanding ability to build and scale programs that drive pipeline, revenue, and customer engagement across regions.
When: ASAP! We are looking to hire and onboard a new hire as soon as we find the right person for the job. Exciting work awaits!
Where: Remote: “Your home base! This role is eligible for 100% remote work.
Why: This role is focused on how Spotnana shows up in the market and drives meaningful engagement with customers and partners. You will own the strategy and execution of field marketing programs that bring our platform to life through high-impact in-person and digital experiences, directly contributing to pipeline and revenue growth. This is a highly cross-functional role where you’ll partner closely with Sales, Product Marketing, and Demand Generation to ensure programs are aligned to business priorities, measurable, and continuously improving as we scale.
How (to land the job!): Our interview process includes an initial recruiter conversation, followed by interviews with the hiring manager and cross-functional partners, and a practical exercise to showcase your approach to event strategy and execution.
The day-to-day:
- Own field marketing strategy and execution across regions and segments
- Build and manage the field marketing calendar across events and campaigns
- Identify high-impact markets, accounts, and programs to drive pipeline
- Partner with Sales on target accounts and engagement strategy
- Design end-to-end event programs (pre, live, post) to maximize conversion
- Execute executive events, roundtables, trade shows, and partner activations
Skills & qualities we value:
- 6–8+ years in B2B field marketing or event marketing
- Proven ability to drive pipeline and revenue through field programs
- Strong ownership mindset focused on measurable outcomes
- Ability to operate independently in ambiguous environments
- Excellent project management and stakeholder management skills
- Strong partnership skills with Sales and senior leaders
- Clear, confident communication with executives and partners
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