VP of Marketing

FOR THE RIGHT PERSON, THIS IS THE OPPORTUNITY OF A CAREER 

Stop. Before you read another word, ask yourself one question: are you the kind of person who wants to build something from a company that has been in business for 25 years, has a stellar reputation, is ranked in the top 10 in the world at what they do, but yet no one knows who they are? I am not sure you even knew who PlanITROI is before reading this. 

Gartner, Microsoft, the International Association of IT Asset Managers, and many more, recognize PlanITROI as the world's leader in Lifecycle Services and IT Asset Disposition, focused on reuse as intended use. 

PlanITROI has delivered a major impact not just in the industry here in the United States, but globally. We operate in over 87 countries. 

We are the world's leader in taking someone else's nothing and turning it into someone else's everything. We have created our own 501 (c) (3) called the Digital Dreams Project, where we have impacted over 1 million people's lives who needed affordable technology. 

This story has never been told properly. We are looking for the right person who can tell it. 

For the right person, this is the most important opportunity they will read this year. For everyone else, the next two minutes will make that clear. Either way, keep reading. 

Celebrating 25 years in business, PlanITROI is the world's greatest Lifecycle Services and ITAD company. PlanITROI is committed to the future of lifecycle services, which it has often coined and built terminology used around the globe. The phrase reuse as intended use, now used by analysts at Gartner, was started by PlanITROI. We are also the world's leader in delivering repaired, refurbished, and recertified computing direct to the next user as the top key supplier to organizations like Best Buy, Walmart, Target, eBay, and Amazon. We are an asset to businesses that need in their portfolio. Corporations like GSK, Procter & Gamble, Visa, and Paycom count on our lifecycle services to provide data destruction and other critical services that keep their technology lifecycles running. 

PlanITROI is ready to invest in the brand, inbound engine, website, the thought leadership platform, and the PR presence that this company has earned and deserves. You will build all of it. Everything you create will be yours. There is no version of this role where you are maintaining someone else's work or defending someone else's decisions. You are coming into a world-class, 25-year-old organization with a story that has never been told the way it deserves to be told. You are the architect. You own it, you solve it, and you get it done. 

The mission matters too. This is not another B2B software company selling platforms. PlanITROI exists to give affordable technology to people who need it most. Over 1 million lives have been changed through our Digital Dreams program. That combination of enterprise credibility, 25 years of operational excellence, and genuine social purpose is almost impossible to find in a senior B2B marketing role. It exists here. 

You will market to the most prestigious ICP in the world. Fortune 500 companies, global financial institutions, major healthcare systems, and federal agencies. Every piece of content you create, every campaign you launch, every story you tell is aimed at the people who run technology at the largest organizations on earth. That is a career-defining stage. 

You will have a direct line to a visionary leadership team that thinks in decades, not quarters, and that will trust you to translate that vision into a brand the market cannot ignore. That level of access and trust does not last forever. This window is open now. 

When you deliver, the path to CMO is real, and it is fast. PlanITROI is scaling aggressively. The person who builds this marketing function owns everything that comes after it. 

ARE YOU THE RIGHT FIT? ASK YOURSELF THESE QUESTIONS

The right person for this role will read this list and feel energized, not challenged. If you can answer yes to everything here, we want to hear from you. 

1. You are energized by the opportunity to build something from the ground up at a company with 25 years of reputation and credibility behind it. An existing team, an existing brand, and an existing strategy are not what you are looking for. You want the blank canvas and the ownership that comes with it 
2. You arrive with a trusted network of freelancers, content creators, video producers, and specialist resources who know how you work and can start immediately. Your bench is built and ready to deploy 
3. You have personally owned a full website rebuild from strategy through launch. You made the decisions, you directed the work, and you have a live site to point to as proof
4. You think strategically, and you direct specialists to execute. You bring the vision and the plan. Your network delivers against it
5. You form a clear, confident point of view fast. Thirty days of deep listening, and you are ready to walk into the room with a specific perspective and a concrete plan
6. You research before you reach out. You already know who PlanITROI is, what we do, who our competitors are, and where we have room to grow before you send us a single word
7. The Digital Dreams program and 1 million plus lives impacted through affordable technology genuinely moves you. The mission is a reason you show up, not a line on a slide 

WHAT WE ARE TRYING TO SOLVE 

PlanITROI has built a world-class operation, but our brand, digital presence, and marketing strategy have not kept pace with who we are or where we are going. We are invisible to the channels where our buyers, partners, and future talent are making decisions. We run activities but have no cohesive strategy connecting them. Our story is not reaching the right people. The materials, website, and marketing expertise we have today no longer reflect the company we have become. 

 This role exists to close that gap entirely, bringing the strategic leadership, modern expertise, and brand infrastructure that turns PlanITROI's mission and market position into the competitive advantage it has always deserved to be. 

WHAT YOU MUST BRING WITH YOU ON DAY ONE 

PlanITROI is ready to invest in everything this role will build. To build it at the speed we need, you must arrive already equipped. We are not constructing a large internal marketing department on day one. The expectation is that you come with a trusted bench of external resources you have worked with before, who knows how you operate, and who can start immediately. 

If you cannot answer yes to all 5 questions on this list, please do not apply at this time. 

Freelancers and content creators, including video production and design, that you can brief and activate within the first week 

1. PR and media contacts in B2B technology or IT services who will take your call because they know you 
2. Web development and design partners you have personally directed through a full website rebuild before 
3. SEO, GEO, and AEO capability either in your own practice or through a proven external partner you actively manage 
4. Experience directing specialist agencies to specific project deliverables without handing them a retainer or losing control of the output 
5. A fully formed, opinionated point of view on what a modern B2B inbound marketing engine looks like and a track record of building one 

WHAT THE PERFECT CANDIDATE LOOKS LIKE 

Your career was built at a growth-stage or mid-market B2B technology company where resources were lean, playbooks did not exist, and every result was entirely yours to create. You know what it means to build something real from nothing and you know how to do it fast. You operate with pace and urgency as a default, not as a response to pressure. You move quickly, execute relentlessly, and hold yourself and everyone around you to a standard of attention to detail that shows in every deliverable. You have done this before, and you are energized by the chance to do it again at a company whose story is worth telling and whose mission is worth building for. 

The companies you marketed to have been the largest in the world. Fortune 500 procurement teams, global CIOs, and IT Directors. You understand their buying cycles, their approval processes, their language, and what moves them. You built programs designed to reach and influence exactly those buyers from inside a company that had to fight for every dollar of recognition it earned. And you have the results to prove it worked. 

Your background is in B2B computer hardware, IT services, managed services, device lifecycle, SaaS, or a closely adjacent technology space. You already speak this industry's language, understand the competitive dynamics, and know the associations, publications, and analysts that matter here. 

You are a storyteller and an executor in equal measure. You can write a paragraph that makes a CIO stop scrolling and build the campaign architecture that puts that paragraph in front of 10,000 CIOs. You do not let perfect be the enemy of done, but you do not let fast be an excuse for sloppy. That balance is rare. It is exactly what this role is built for. 

• 10+ years of B2B marketing experience with at least 3 to 5 years in a senior brand, demand generation, or marketing leadership role with direct ownership of measurable outcomes 
• Growth-stage or startup background: built marketing from the ground up at a resource-constrained company, not managed an existing program at a large enterprise 
• Enterprise B2B ICP fluency: buyers have been Fortune 500 companies, large healthcare systems, global financial institutions, or federal agencies with a proven track record of reaching and influencing them 
• B2B computer hardware, IT services, managed services, SaaS, or technology lifecycle background understands this space natively, not academically 
• Proven brand builder taken a brand from zero to recognized, not maintained one others built 
• Storyteller and executor writes compelling narratives AND builds the systems that deliver them at scale; if you can only do one of these well, this is not the right role 
• PR and thought leadership with documented results: placed bylines, secured speaking slots, built executive profiles, and developed analyst relationships that moved the needle 
• Full websites rebuild ownership: personally, led a website rebuild from strategy through launch with a live site to point to as proof 
• Modern marketing fluency: SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) are active parts of current practice, not future learning goals 
• Ready-to-deploy network: freelancers, video producers, content creators, PR contacts, and specialist agencies who have delivered before and will again 
• Hard-nosed vendor manager builds lean teams, deploys external resources strategically, holds every person and agency accountable to specific outcomes and hard deadlines 
• Agile under pressure adapts when the landscape shifts, strategy changes, or priorities stack up without losing output quality or team confidence 
• Thinks in years, executes in weeks: planning 12 and 36 months out while delivering this week's results 
• Zero hand-holding required: sets own priorities, hits own deadlines, holds self to standards nobody else has to enforce, communicates proactively 
• Mission-driven at a level that shows in the work: PlanITROI's Digital Dreams program has impacted over 1 million lives with affordable technology; if that does not genuinely move you, this is not the right role 

KEY RESPONSIBILITIES 

Website Strategy & Rebuild 

• Lead the end-to-end strategic rebuild of the PlanITROI website from positioning and architecture through copy direction, navigation flow, and launch 
• Conduct a comprehensive audit of the current site, including messaging, SEO, GEO, and AEO structure, and conversion performance 
• Craft a site experience that tells the complete PlanITROI story: ITAD leader, social enterprise, and Modern Lifecycle strategic partner 
• Own the project road-map and timeline; manage every internal and external resource through to execution and launch with no exceptions on deadline 

Thought Leadership & PR 

• Develop and execute a thought leadership strategy that elevates PlanITROI and its executive leaders as the authoritative voices in Modern Lifecycle Asset Management 
• Build and activate relationships with key industry associations, analysts, and publications including Gartner, IAITAM, and others that reach our buyers 
• Design and execute a PR program that earns consistent media coverage, byline placements, and speaking opportunities on a recurring basis 
• Ensure PlanITROI is not just present at major industry events: it is featured, speaking, and shaping the agenda 

Inbound Marketing & Digital Visibility 

• Architect PlanITROI's inbound marketing engine: content strategy, SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), lead magnets, landing pages, and nurture programs 
• Ensure PlanITROI is discovered not just on Google but in AI-powered tools, including ChatGPT, Claude, and Perplexity, where enterprise buyers are increasingly starting their vendor research and making shortlist decisions before a single sales call is made 
• Align inbound strategy with outbound motions already running across Apollo, Salesforce, Callers AI, and ABM campaigns so every engine amplifies the others 
• Build out a content library the sales team actually uses in active deals: white papers, case studies, executive presentations, one-pagers, and info-graphics 
• Establish editorial cadences and publishing standards that build a consistent, credible, and authoritative content presence every single week 

Brand Strategy & Messaging 

• Operationalize PlanITROI's brand voice, messaging hierarchy, and positioning across every channel and every audience without exception 
• Ensure that when any buyer, partner, candidate, or media contact encounters PlanITROI anywhere, the experience is unmistakably the same company 
• Translate the PlanITROI story with precision for every audience: enterprise buyers, channel partners, prospective talent, and media, each with messaging calibrated to what moves them 
• Memorialize and operationalize the company's institutional knowledge, vision, and mission so it lives in the brand and can be felt by anyone who encounters us externally 
• Activate and fully leverage the social impact narrative, including the Digital Dreams program and 1 million plus lives impacted: this story is an underdeveloped competitive differentiator that needs to be deployed at scale 

Executive Presence & Physical Events 

• Develop a quarterly executive roundtable strategy that brings together IT and ITAM decision-makers at the VP and C-suite level in a high-value format that PlanITROI owns and leads 
• Build the speaking, publishing, and media profile of PlanITROI's executive leaders so they are sought out and invited, not just registered and attending 
• Position PlanITROI as the company that convenes the industry conversation, sets the agenda, and leads from the front 

Team Building & External Resource Management 

• Build a lean, high-output marketing function over time with deliberate decisions about when to hire full-time, when to use freelancers, and when to engage agencies for specific scoped deliverables 
• Hold every external vendor and resource to hard deadlines, defined quality standards, and measurable outcomes: activity without results is not tolerated 
• Provide clear strategic direction to PlanITROI's creative and production staff so no one executes without understanding the purpose and standard behind the work 
• Identify capacity gaps before they become bottlenecks and bring specific, costed solutions to leadership rather than observations 

30 / 60 / 90-DAY PLAN 

First 30 Days: Listen, Learn, and Assess / Days 31 to 60: Build the Foundation / Days 61 to 90: Launch and Measure  

WHAT SUCCESS LOOKS LIKE AT ONE YEAR 

By month twelve, PlanITROI looks and sounds like the company it is. The website works as a sales and recruiting asset. The brand voice is consistent and recognizable across every channel. A content library of 20 or more assets is actively used by the sales team in live deals. PlanITROI is appearing by name in AI-generated answers when enterprise buyers research ITAD and lifecycle services. Executive leaders have an active publishing cadence, earned media coverage, and inbound speaking invitations. Measurable inbound leads are arriving with clear attribution, with 10 to 20 percent of new client conversations sourced from brand and thought leadership channels. Channel partners are referring business. RFP win rates are improving. Qualified talent is finding us without being recruited. And the marketing function is running with a clear strategy, clear ownership, and clear accountability without requiring hand-holding from the executive team. 

WHAT SUCCESS LOOKS LIKE AT THREE YEARS 

By year three, the investment has compounded into something a competitor cannot quickly replicate. PlanITROI is on the shortlist for every significant enterprise ITAD RFP before a single outbound touch is made because buyers already know who we are. Gartner and IAITAM cite us as a category leader without being asked. The inbound pipeline is contributing 25 to 40 percent of new revenue. A measurable brand premium exists, we are winning deals where we are not the lowest price because trust, reputation, and mission alignment are now genuine decision factors. The story of Digital Dreams is cited in ESG reports, referenced by the press, and used by enterprise procurement teams as a differentiator in vendor selection. The person who built all of this has earned the title CMO and is leading a full marketing team. The vision of being the world's greatest Lifecycle Services and ITAD company is no longer an internal aspiration. It is what the market says about us. 

WHO WINS AT PLANITROI 

The marketing leaders who have not worked out here before shared a set of failure patterns. They could not translate the story. They got absorbed into execution and lost the strategic thread. They relied on what they already knew instead of learning what was needed. They could not build a team or manage external resources without losing control of outcomes. They learned on our time and at our expense. The person who wins in this role does none of those things. Here is what that person looks like in practice. 

• You form a point of view fast, and you voice it with confidence. You listen hard in month one, and then you walk into the room with a clear, specific perspective. You do not hedge, you do not offer a menu of options, and you do not wait to be asked. If you are still getting oriented at 60 days, something is wrong 
• You translate the story, and you make it land. Not one marketing leader before this one has been able to take what PlanITROI is and make the outside world feel it the way the people inside feel it. That is the single most important thing this role must deliver. The right person hears our story once and immediately starts building the language that carries it into the world 
• You stay ahead of what is coming, not just what is here. GEO, AEO, AI-native search, the shift in how enterprise buyers research vendors before they ever talk to a salesperson. We need someone who already knows all of this and is already acting on it 
• You build a machine, not a series of projects. You know when to hire, when to freelance, when to bring in an agency for a scoped deliverable, and how to hold every resource accountable to specific outcomes. You do not try to do everything yourself and you do not allow anything to slip because someone external holds the dependency 

• You move fast and you build things that last. Speed is a genuine value at PlanITROI. But speed applied without judgment compounds the wrong things. The right person moves with urgency on the decisions that create momentum and slows down precisely for the choices that determine the next ten moves 
• You pivot without losing your team or your output. This market is changing. This company is growing. Priorities will shift. The right person welcomes that, adjusts the plan without drama, and brings every vendor and team member along without losing trust or momentum 
• You think about what this looks like in three years while executing this week. That long-arc thinking is what separates a marketing manager from a CMO. It is not optional here. It is the standard we hire to 

THE APPLICATION AND INTERVIEW PROCESS 

The right person for this role is not actively searching job boards. We are going to find them through our network and through direct outreach. If you are reading this, that path led to you. 

Before you reach out, do the actual work. Spend 20 minutes on PlanITROI's website and LinkedIn. Look at how we show up publicly today. Form a specific, honest opinion. Then tell us in three sentences what you see and what you would change first. Do not tell us what you think we want to hear. Tell us what you actually think. That response tells us more about you than any resume. 

Here is what the full process looks like: 

• An initial conversation with leadership to assess genuine fit, real background, and honest interest on both sides. No selling. No pitching. A direct conversation 
• A deep-dive session to walk through PlanITROI's current state, market position, the specific problems we are solving, and what success must look like at 90 days, one year, and three years 
• Three candidate projects, described in full below and to be completed and presented to the executive team before any hiring decision is made 
• A final presentation to the executive team, including your 30/60/90-day plan, your one-year brand vision, and your honest read on the biggest risks and opportunities 

THE CANDIDATE PROJECTS: Do not apply for this position unless you are willing to complete all three projects. We are not hiring without them. 

We do not hire based on interviews alone. We are asking every finalist to complete three real projects before any decision is made. These projects are not theoretical exercises. They are a preview of your first 90 days on the job. We expect serious work, and we will know the difference between serious work and a surface-level response. 

Project 1: Website Strategy & Rebuild Plan 

Conduct a full audit of PlanITROI's current website. Assess our messaging, architecture, SEO, GEO and AEO structure, navigation flow, conversion performance, and how effectively the site tells the PlanITROI story to our ICP. Then present a specific, actionable rebuild plan that includes: 

• Your honest assessment of where we are today and what is not working 
• A recommended site architecture and messaging strategy 
• Direct examples of websites you believe PlanITROI should look like are effectively targeting our direct and channel TAM and ICP 
• Your vendor selection approach: who you would bring in to build it and why 
• A project timeline from strategy through launch with committed milestone dates 
• A complete execution plan for the first 90 days 

Project 2: Social Media & Digital Presence Audit 

Conduct the same level of audit and planning for PlanITROI's current social media presence and everything that currently exists about us on the web. Assess where we show up, how we show up, what is working, what is missing, and what needs to be built. Present a specific plan for what you would build, how you would build it, and what the presence looks like in 90 days, one year, and three years. 

Project 3: Thought Leadership & Executive Profile Strategy 

Present a go-to-market strategy for turning PlanITROI, its CEO, and its Chief Strategy Officer into recognized thought leaders in Modern Lifecycle Asset Management. We need a sequenced step-by-step plan for how that happens. This plan must include: 

• A specific thought leadership strategy for PlanITROI as a company, including publications, associations, conferences, and analyst relationships to activate 
• An executive profile-building plan for the CEO and CSO, including speaking, publishing, LinkedIn, media, and video 
• How video is incorporated into the thought leadership strategy and what that looks like in execution 
• A sequenced timeline showing exactly what gets built, in what order, and when results should appear 

AI Transparency Requirement — All Three Projects 

We expect candidates to use AI tools in completing these projects. That is not a problem. What we require is full transparency about how AI was used. For each project, you must include: 

• A clear statement of which AI tools you used and for what purpose 
• The actual prompts you used to generate AI-assisted content 
• Your complete work product showing how you moved from AI output to final deliverable 
• A clear distinction between what AI produced and what came from your own expertise, judgment, and experience 

The quality of your re-prompting and the judgment you apply to AI output tells us more about your capability than the final deliverable alone. Show us how you think, not just what you produced. 

To confirm you have read this entire document, include the phrase 'Digital Frist' in the subject line of your first message to us. Any outreach that arrives without this phrase will not receive a response. If you are filling out an application online, include this phrase in your cover letter. This is intentional. It is the first test, and it is an easy one. 

We are not grading polish. We are evaluating how clearly you think, how honestly you assess a situation you have just encountered for the first time, how specifically you can plan, and whether your instincts about our business are sound. The candidate who earns this role will do the work before they are asked and will show us something we have not already considered. 

Learn more about the company:

www.PlanITROI.com  www.NextraTech.com 

www.digitaldreamsproject.com