Senior Director, US Marketing, Inborn Errors of Metabolism

Position Summary:

ultrainnovative – Tackle rare and dynamic challenges

Reporting to the US Marketing Lead, the Senior Director of US Marketing will direct all Marketing initiatives for the continued successful commercialization of Dojolvi and Mepsevii in the US market. The Senior Director will lead the development and execution of best-in-class annual marketing plans inclusive of market conditioning and development, disease education, brand strategies and tactical plans for the IEM programs utilizing deep marketing knowledge and former successful metabolic rare disease & biopharmaceutical marketing experience. The Senior Director is responsible for the implementation of the brand strategy and corresponding tactics for the ongoing commercialization of both brands.

The successful individual will work cross-functionally with Medical Affairs, Global Brand Strategy, Marketing Research, Market Access, Patient Services, Regulatory, Legal, Compliance, Clinical Development, and Supply Chain and will work with other members of the commercial services team as needed. The individual will lead projects through the Materials and Medical Review process.  

Work Model: 

Remote: Officially documented as working full-time from home, with travel to Ultragenyx's offices or other locations on occasion as needed.

Responsibilities:

• The Senior Director is responsible for leading Dojolvi/Mepsevii marketing team.
• The Senior Marketing Director is jointly responsible with the Medical Director, Medical affairs for leading the North American Franchise Team (NAFT)
• Work closely with the Marketing Lead and National Field Director to lead the US marketing initiatives, monitor the progress of these marketing initiatives and adjust appropriately to optimize patient access and key customer uptake
• Leads the development of annual brand plans and associated budgets and is responsible for managing execution against plans and budgets, overseeing and managing brand budgets, and ensure on-time delivery within budget of all marketing initiatives
• Lead execution of U.S. brand strategy, including patient support, professional communications, and KOL engagement, ensuring alignment with global brand plans.
• Develop and implement impactful brand and market development initiatives, using clear metrics to measure performance and optimize results.
• Partner cross-functionally across Commercial, Medical, Regulatory, Legal, Compliance, Patient Advocacy, and Global teams to drive strategic objectives.
• Identify and address barriers to patient access, collaborating with field teams to advance disease awareness, product adoption, and the patient journey.
• Ensure all promotional activities and commercial decisions comply with regulatory requirements and support product lifecycle management.

Requirements:

• BA/BS degree or equivalent life-sciences qualification required. MBA preferred.
• Minimum 12+ years of sales and marketing experience in the biopharmaceutical industry with at least 5 years in rare/ultra-rare disease, experience with Metabolic Genetics highly desirable. Significant successful launch experience required. Direct sales experience strongly preferred. 
• Successful candidates will have a proven ability to work in a multidisciplinary team with a high degree of collaborations, a strong patient focus and an understanding of U.S. patient access challenges.
• Strong command of analytical and market research techniques with a proven ability to interpret market insights to help guide strategic direction and prioritize tactics. 
• Experience managing agency partners and external vendors.
• Strategic thinker with a track record of developing and executing innovative brand strategies.
• Strong analytical, problem-solving, and business acumen with solid scientific knowledge.
• Proven ability to influence, collaborate, and negotiate across cross-functional stakeholders in a fast-paced environment.
• Effective leader with excellent presentation, communication, and relationship-building skills
• This position will require a minimum of 30% travel in the US

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