Senior Director of Marketing-Home Care
Please mention DailyRemote when applying
AI Summary
Put your talents to work at PCM! Whether you work in our Home Care, Clinical Research, Impairments, or Catastrophic Care division, you will support our mission to deliver care and other services that enhance the quality of life of our clients. Be a part of our dynamic client-focused team and make a difference in your career!
The Senior Director of Marketing (Homecare Division) is a strategic leader responsible for defining and executing the marketing strategy for PCM's Homecare division, which provides high-quality home care services to nuclear weapons and uranium workers through the U.S. Energy Employees Occupational Illness Compensation Program Act (EEOICPA). The Senior Director will drive measurable growth in market share, referral volume, brand strength, patient acquisition, and revenue performance.
This role owns the development of Homecare-specific positioning, audience segmentation, and go-to-market strategies that engage key stakeholder groups, including nuclear weapons and uranium workers, family caregivers, and referral sources. The role is responsible for increasing awareness, engagement, and demand through integrated marketing programs that effectively reach and influence referral channels, including physicians, case managers, hospitals, advocacy organizations, community partners, and other healthcare professionals who impact homecare decisions and referrals.
The Senior Director partners closely with Sales, Marketing Operations, Clinical Operations, Recruiting, and the VP of Marketing Strategy & Business Analytics to ensure alignment between market strategy, channel execution, referral growth, and performance outcomes. This role directly influences PCM's competitive position within the Homecare market and is accountable for accelerating growth through differentiated positioning, stakeholder engagement, and effective market activation.
QUALIFICATIONS
Bachelor’s degree in business, communications, or related field required; MBA or advanced degree preferred
15+ years of progressive experience in marketing communications, brand strategy, or integrated marketing
Strong understanding of market dynamics, segmentation, and competitive positioning, preferably in healthcare, home care, or clinical research environments
Experience developing marketing strategies that engage patients, caregivers, healthcare professionals, referral sources, and community stakeholders.
Strong understanding of the healthcare referral ecosystem, including physicians, case managers, advocacy organizations, hospitals, and community-based referral partners.
Demonstrated success driving growth through referral marketing, stakeholder engagement, patient acquisition, or healthcare consumer marketing.
Experience developing audience-specific messaging and campaigns for multiple stakeholder groups, including caregivers and healthcare professionals.
Proven ability to drive sustained business growth through strategic marketing communications and positioning
Experience developing and executing integrated, multi-channel marketing strategies in partnership with operations and analytics teams, stakeholders and external agencies.
Experience leveraging AI-driven tools and technologies to enhance marketing strategy, campaign execution, and performance optimization
Demonstrated experience working in a regulated industry
Experience partnering with Sales leadership to develop effective go-to-market strategies and tools
Strong analytical mindset with ability to interpret performance data and optimize messaging and programs accordingly
CRM and marketing automation experience (Salesforce and HubSpot preferred) and familiarity with marketing performance measurement
Proven leadership experience managing and developing high-performing teams
Excellent written and verbal communication skills.
Strong collaboration skills and ability to operate effectively in a matrixed, cross-functional organization
Desire to work in a mission-driven organization serving chronically ill patients.
Previous experience in healthcare, home care and/or clinical research preferred.
ESSENTIAL FUNCTIONS / AREAS OF ACCOUNTABILITY
Develop and execute marketing strategies designed to increase awareness, engagement, and utilization of PCM Homecare services among workers, former workers, family caregivers, and referral sources.Drive division-level market positioning, messaging, and differentiation to increase market share and competitive advantage
Lead the development of audience-specific value propositions, messaging, and campaigns tailored to workers, former workers, caregivers, physicians, case managers, advocates, and other healthcare stakeholders.
Partner with Sales and business development teams to strengthen referral relationships and create programs that drive referral growth and patient acquisition.
Develop integrated marketing programs that engage healthcare providers, advocacy organizations, community partners, and other referral channels that influence homecare decisions.
Monitor market share, referral channel performance, stakeholder engagement, and patient acquisition trends, using insights to optimize strategy and investment.
Collaborate with Clinical Operations, Recruiting, and Sales leadership to ensure marketing strategies support growth objectives and the needs of patients, caregivers, and referral partners.
Lead development and optimization of campaigns, content, and communication strategies across advertising, collateral, events, and digital platforms
Champion the adoption and application of AI-powered tools to enhance marketing strategy, campaign execution, personalization, and performance optimization, driving increased efficiency, speed to market, and measurable business impact
Analyze market trends, customer insights, and competitive dynamics to inform strategy and refine positioning
Monitor and optimize marketing effectiveness by leveraging performance insights in partnership with the VP of Marketing Strategy & Business Analytics
Manage and develop the marketing communications team, ensuring high-quality output and alignment with strategic priorities
Oversee external agencies and vendors supporting brand, advertising, and public relations efforts
Collaborate with cross-functional partners (Marketing Operations, Product, Sales, HR, and Executive leadership) to ensure consistent and aligned messaging
Ensure all communications align with brand standards, regulatory requirements, and organizational priorities
Drive continuous improvement in messaging effectiveness, campaign impact, and speed to market
Individual base pay depends on various factors, in addition to primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience, skills and other market-based factors.
Available Benefits Include
- Medical
- Dental
- Vision
- 401(k)
- Company Paid Short Term Disability
- Flexible Spending Account (FSA)
- Health Savings Account (HSA)
- Paid Time Off
- Voluntary Benefits
Please contact Tracie Fairman at or at Tracie.Fairman@procasemanagement.com today to learn more about our opportunities where you can make a difference in your own career!
Professional Case Management is an Equal Opportunity Employer.
Automatically Apply to the Best Remote Jobs
Stop the endless job search. Our AI finds and applies to the best jobs for you.
