Senior Director of Marketing
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AI Summary
The Senior Director of Marketing drives corporate brand strategy and acts as a strategic partner to affiliated cardiology practices to increase patient volume. This role involves managing marketing vendors, designing standardized marketing playbooks, and ensuring compliance with healthcare regulations.
ABOUT: Cardiovascular Services of America (CVAUSA) is the largest private and independent cardiology network in the United States. Our inclusive and diverse network brings together top cardiovascular specialists and thought leaders who offer regional perspectives and a broad strategic vision for the future of patient care.
WHO WE ARE AND WHAT WE DO:
Headquartered in Orlando area, Cardiovascular Associates of America aims to bring the best cardiovascular physicians in one network with the common mission of saving lives, reducing costs, and improving patient care through clinical innovation. Through CVAUSA’s physician-centered practice management model, physicians drive clinical care and their practice culture, while benefiting from the business expertise and shared resources available through CVAUSA for better patient outcomes.
JOB OVERVIEW:
The Senior Director of Marketing drives marketing strategy for our corporate brand while serving as a strategic marketing partner to our network of affiliated cardiology practices. This leader builds, scales, and executes localized marketing playbooks to help the company and practices to increase patient volume and local market share. The ideal candidate balances high-level corporate brand strategy with a "client-service" mindset, treating affiliated practices as internal clients to accelerate their growth.
CORE RESPONSIBILITIES (included but not limited to):
Practice Support & Internal Agency Management
WHO WE ARE AND WHAT WE DO:
Headquartered in Orlando area, Cardiovascular Associates of America aims to bring the best cardiovascular physicians in one network with the common mission of saving lives, reducing costs, and improving patient care through clinical innovation. Through CVAUSA’s physician-centered practice management model, physicians drive clinical care and their practice culture, while benefiting from the business expertise and shared resources available through CVAUSA for better patient outcomes.
JOB OVERVIEW:
The Senior Director of Marketing drives marketing strategy for our corporate brand while serving as a strategic marketing partner to our network of affiliated cardiology practices. This leader builds, scales, and executes localized marketing playbooks to help the company and practices to increase patient volume and local market share. The ideal candidate balances high-level corporate brand strategy with a "client-service" mindset, treating affiliated practices as internal clients to accelerate their growth.
CORE RESPONSIBILITIES (included but not limited to):
Practice Support & Internal Agency Management
- Act as an internal marketing consultant to affiliated practice leaders, assessing local market needs and delivering tailored growth plans.
- Oversee marketing vendors (Strategy Collective and other local groups) with the management and coordination of marketing strategies ensuring approval and satisfaction of practice groups.
- Design and scale a standardized "Marketing Playbook" that newly acquired or affiliated practices can rapidly deploy to increase patient volume.
- Lead local patient campaigns for clinics, focusing on core cardiology services, vein/vascular care, and diagnostic imaging.
- Manage local reputation and footprint, overseeing SEO, Google Business Profiles, and patient review generation for individual doctors and clinics.
- Strengthen the corporate brand to position our company as the premier MSO partner of choice for independent cardiologists and medical groups.
- Support the business development team by creating high-impact case studies, presentations, and data driven collateral that prove how our marketing support grows practice revenue.
- Develop physician-to-physician referral programs to boost patient transfers from primary care providers into our affiliated cardiology practices.
- Build compelling B2B marketing assets (e.g., case studies, data sheets) that demonstrate how corporate marketing support drives patient volume and revenue growth for affiliates.
- Manage a centralized marketing budget, efficiently allocating resources between corporate-level initiatives and practice-specific campaigns.
- Ensure strict healthcare compliance across all corporate and practice marketing assets, strictly adhering to HIPAA, Stark Law, and medical advertising regulations.
- Track and report performance KPIs to both corporate executives and practice stakeholders, demonstrating marketing ROI, cost per lead, and patient volume growth.
- Education: Bachelor’s degree in Marketing, Communications, Healthcare Administration, or related field (MBA preferred).
- Experience: 8–10+ years of marketing experience, with at least 4 years in a multi-site healthcare environment, MSO, or healthcare marketing agency.
- Cardiology Knowledge: Familiarity with cardiovascular service lines, patient demographics, and referral patterns is highly preferred.
- Relationship Management: Proven ability to influence and collaborate with independent physicians, practice managers, and corporate executives.
- Technical Skills: Experience with multi-location SEO/PPC management, healthcare CRMs, and HIPAA-compliant marketing automation tools.
- Benefits: Full benefits package active on day one
- Type: Full-time, 100% Remote
- Travel: Approximately 40%
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