At World Fuel, our employees are the key to our global success. We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team. Our people thrive in an entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued. Our high-performance culture is what allows us to drive sustained growth. Stronger together, we promote an environment where individuals can thrive.

Senior Digital Marketing Specialist

Marketing Automation & Digital Production

Johannesburg, South Africa (Remote)

Join a Global Marketing Team Driving Digital Excellence

World Fuel is seeking a talented and detail-oriented Senior Digital Marketing Specialist to support the execution of digital marketing campaigns and website experiences across our global business.

This role is ideal for a hands-on digital marketer who enjoys building, launching, and optimizing marketing assets while ensuring every campaign is delivered accurately and efficiently. You'll play a critical role in supporting our global marketing operations team through the execution of email campaigns, marketing automation workflows, landing pages, website updates, and digital content production.

Working closely with marketing stakeholders across multiple business segments and regions, you will help deliver seamless digital experiences that support customer engagement, lead generation, and business growth.

This is an excellent opportunity for a marketing professional looking to deepen their expertise in marketing automation, HubSpot, website management, and digital operations within a large international organization.

What You'll Do

Marketing Automation & Campaign Execution

Build, execute, and maintain digital marketing assets within HubSpot, including:

• Email campaigns and reusable email templates
• Automated workflows and nurture programs
• Forms and progressive profiling experiences
• Landing pages and thank-you pages
• Audience segmentation and list creation

You will:

• Support campaign testing, scheduling, and deployment
• Ensure campaigns are executed accurately and on time
• Perform quality assurance checks across all digital assets
• Maintain campaign consistency, naming conventions, and asset organization
• Monitor campaign delivery and support performance tracking

Website Content Management

Manage and maintain website content within WordPress.

Responsibilities include:

• Publishing and updating website content
• Maintaining page formatting, metadata, and content structure
• Uploading images, files, and digital assets
• Supporting campaign landing page development and content refreshes
• Conducting quality checks to ensure accuracy and compliance with brand standards

Quality Assurance & Digital Excellence

Serve as a key contributor to maintaining high standards across all digital marketing activities.

You will:

• Validate links, formatting, rendering, personalization, and tracking
• Ensure digital assets are technically accurate and compliant with established guidelines
• Identify opportunities to improve processes and execution efficiency
• Support documentation and best practices for digital marketing operations

Cross-Functional Collaboration

Partner with stakeholders across marketing, content, and business teams to deliver high-quality digital experiences.

You will:

• Gather requirements and clarify project needs
• Provide updates on project timelines and priorities
• Support internal marketing requests related to HubSpot and WordPress
• Collaborate with global teams to deliver campaigns efficiently and consistently

What We're Looking For

Required Experience

• 4+ years of experience in digital marketing, marketing automation, campaign operations, or website content management
• Hands-on experience with HubSpot, WordPress, or similar marketing platforms
• Experience building and deploying email campaigns, landing pages, forms, and workflows
• Experience working in a structured marketing, production, agency, or in-house digital environment
• Proven ability to manage multiple projects and deadlines simultaneously

Technical Skills

• Strong proficiency with HubSpot and/or WordPress
• Experience using Microsoft Office applications
• Understanding of email marketing and marketing automation best practices
• Familiarity with segmentation and audience targeting concepts
• Basic HTML/CSS knowledge is advantageous
• Experience with Canva, Adobe Creative Suite, or similar tools is a plus

Professional Skills

• Exceptional attention to detail and commitment to quality
• Strong organizational and project management skills
• Excellent communication and stakeholder management abilities
• Ability to follow established processes while identifying opportunities for improvement
• Self-motivated and comfortable working independently in a remote environment

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field
• HubSpot Certification and/or WordPress Certification
• Experience supporting B2B marketing campaigns
• Experience working with global teams and stakeholders

Why Join World Fuel?

• Fully remote role based in Johannesburg
• Competitive salary and benefits
• Annual incentive opportunity
• Exposure to global marketing initiatives across North America, EMEA, APAC, and Latin America
• Career development opportunities within a growing international organization
• Access to leading marketing technologies and platforms
• Collaborative and supportive global marketing team

#WFS