Senior Creative Designer

This is a remote position.

About Us

ScalingCraft is a performance marketing company with teams in Dubai, UAE and the United States. We run Google Ads and paid media for 130+ dental and healthcare practices across the US, and every result . We are a lean, remote-first team that uses AI across our daily work.

Highlights:

• Position Title: Senior Creative Designer
  
• Company: ScalingCraft Solutions
  
• Exp: 2+ years
  
• Job Location: Remote 
  
• Job Type: Part-time contract
  

Role Overview

We are seeking a Senior Creative Designer to own the ad creatives for our clients’ Meta Ads and Google Ads campaigns, from the brief to the final files in the ad account: static, carousel, story and shopping creatives, plus short video ads including AI-generated and UGC-style videos for our e-commerce and lead-generation clients. The work is AI-first: research, plan and generate with AI, then finish in Adobe or Canva so every creative is on brand and ready to run. We want a designer who knows what each campaign needs before being told, takes full accountability and reports daily, in a focused part-time week.

Roles and Responsibilities

• Own ad creative production from brief to delivery: understand the offer, the audience and the platform, research competitor ads and hooks with Perplexity and Claude, and decide which concepts, formats and sizes the campaign needs.
  
• Design Meta Ads creatives in every format (static, carousel, Stories and Reels, shopping) and Google Ads image assets for Performance Max, Demand Gen, Display and YouTube in every ratio, plus LinkedIn or TikTok creatives when a client runs them.
  
• Produce short video ads for Reels, Stories, YouTube and Shorts: AI-generated and UGC-style videos with AI avatars and voiceover, product videos and motion graphics, each with a strong hook in the first three seconds.
  
• Generate with AI tools such as Higgsfield (video and image, including Kling and Veo), Nano Banana, Claude Design and Claude Code, then finish in Adobe Premiere, After Effects, Photoshop, Illustrator or Canva.
  
• Produce several variations of each concept for testing, refresh client creatives before results drop, and use performance data from the ads team to improve the next round.
  
• Check every creative before it goes out (sizes, safe zones, spelling, offer details, brand and ad policy), send a daily progress report, keep files organised, and support internal website and UI/UX work when needed.
  

Must-Have Requirements

• A minimum of 4 years of hands-on graphic or creative design experience, including at least 2 years making ad creatives for Meta Ads and Google Ads.
  
• A portfolio of ads that actually ran on Meta or Google (static, carousel, story and video), with results for at least one. Portfolios without paid ad creatives will not be considered.
  
• Proven experience creating AI-generated and UGC-style video ads and editing short-form video, with daily use of AI image and video tools and the judgement to tell ship-ready from draft.
  
• Strong command of Adobe Creative Suite (Photoshop, Illustrator, and Premiere or After Effects) and Canva.
  
• Clear understanding of Meta and Google ad requirements: placements and sizes, safe zones, hooks, text on image and ad policy limits, and what the platforms’ own AI creative tools already generate.
  
• A strong eye for detail, good written English for on-image copy and scripts, and a habit of checking your own work before it goes out.
  
• Demonstrated ability to take full ownership, report daily, stay proactive and work independently with minimal supervision, part-time on a contract basis using a personal device (BYOD), with your hours inside the UK or US window listed above.
  

Nice-to-Have

• AI avatar and voice tools such as HeyGen, Arcads or ElevenLabs.
  
• UI/UX experience designing websites or landing pages in Figma or a similar tool.
  
• Agency experience handling several client brands at once, especially US, UK or UAE healthcare, dental or local service businesses.
  
• Motion graphics in After Effects beyond basic animation.
  
• A working understanding of ad metrics such as CTR, hook rate, thumb-stop rate and cost per lead.