Sales Representative - Northeast

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.

The Sales Representative role is key in helping Tata Consumer Products, US sales efforts untap new growth & and improve efficiencies.  Our ideal candidate is resourceful, responsible, & self-driven and would like to improve their abilities in (sales, analytics, communication, marketing, and organization) while growing with Tata Consumer Products.  This position requires phone and computer work, therefore is expected to be efficient in Microsoft Office programs such as PowerPoint and Excel, as well basic understanding of social media platforms.  In order to accelerate growth with existing and new categories in highly competitive retailers, this role is a critical enabler of providing best in class category leadership insights and selling stories to support sales team in unlocking new distribution/growth strategies in existing and new categories. This role is directly responsible for driving insights & analytics across our “strategic account” retailers, our brands, and our competition. This role will help to utilize fact based analysis to identify trends, insights, and recommendations for the business. A background in sales, analytics, marketing along with a high energy level and a passion for sales and analytics is preferred!

Top dimensions :

• Geography: United States (NY,NJ, CT,MA)
• Type of Role: Individual Contributor
• Complexity of Role : Customer & Client Development, Broker Management, Analytics
• Primary Stakeholders : Sales, Broker Partners, Marketing, Demand Planning, Category Analytics

What are the Key Deliverables in this role ?

Financial Outcomes

• Data Analysis & Reporting: Collect, analyze, and synthesize sales, customer, and market data to identify trends, opportunities, and risks.
• Deliver Gross Sales Objectives: Maintain and develop assigned key account lists, set yearly measurable goals and targets for distribution and volume tailored under the direction of the Regional Sales Manager.
• Assortment Prioritization: Support the development of optimal product assortment for customers and line review meetings by analyzing sales performance, category trends, and consumer dynamics.

Customer Service

• Key Account Management: Develop and maintain relationships with key buyers, decision makers & broker partners at assigned Key Accounts.
• Customer Centricity:   Evaluate the effectiveness of promotional campaigns using pre/post analysis, ROI assessment, and shopper behavior data; recommend strategies for future promotions.
• Competitive Analysis: Monitor competitor activities (pricing, assortment, promotions) through internal and external data sources; deliver actionable insights to enhance our competitive advantage.
• Dashboard & Tool Development: Build and maintain dashboards or reports that provide real-time visibility into key metrics for sales strategy team, inclusive of inventory and customer profitability metrics.

Internal Processes

• Cross Functional Collaboration: Partner with National Account Managers, Sales Strategy, Marketing, and Finance teams to align insights and support strategic initiatives and customer presentations anchored in data and facts.  
• Account-Specific Data Analysis: Collect and analyze sales, inventory, and shopper data from key account data sources such as portals and internal sources to uncover growth opportunities and risks.
• Assortment & Distribution Insights: Evaluate SKU performance and recommend assortment changes tailored to each retailer’s strategy and shopper base.
• Sales Forecasting: Responsible for sales forecasting and managing deductions (Financial Management) through internal Trade Promotion Management system
• Administrative: Assist in the preparation for sales meetings, including but not limited to editing presentation decks, coordinating sample requests and sending follow-up emails as appropriate.

Innovation and Learning

• Continuing to develop and enhance competencies through participation in learning and development workshops. These include, but not limited to training available at the local, regional, and national meetings intended to improve selling techniques, knowledge of the customer and company, and other business practices.

Requirements

What are the Critical success factors for the Role ?

• Bachelor’s Degree with at least 1 Year of CPG Sales, Analytics, Marketing
• Location: NY, NJ, CT, or MA
• Experience with CPG syndicated POS data and insights (i.e., Nielsen, Luminate, IRI, 8451, etc.)
• Detail Oriented, Clear writing, and Editing Skills.
• Analytical skills and computer software proficiency (e.g., Excel, Access, PowerPoint, SharePoint, etc.)
• Financial and Trade management understanding - pricing/promo strategies in dynamic categories

What are the Desirable success factors for the Role ?

• Familiarity with the consumer goods industry and an understanding of its challenges and opportunities.
• Positive and Upbeat Outlook.
• Proficiency in Microsoft Office.
• Ability to Handle Multiple Projects (NOT Multi-Task) and Exceed Expectations on Deadlines.
• Analytical and problem-solving abilities, with a focus on delivering actionable insights and innovative solutions.
• Excellent communication skills—able to translate complex data into clear business recommendations
• Detail-oriented with strong problem-solving abilities
• Commercially astute with strong follow-up, organizational, communication and presentation skills

Benefits

The Total Target Compensation (TTC) at the time of hiring represents the pay range applicable upon commencement of employment. This range is effective from your hire date to March 31, 2027, and comprises both base pay and bonus pay. For further details regarding pay, please consult with your recruiter.

Final compensation for each employee will be determined based on various factors, including—but not limited to—geographical location, knowledge, skills and abilities, relevant experience, and educational background.

In addition to the Total Target Compensation, as part of Tata Consumer Products U.S. Inc., this position is eligible for our comprehensive employee benefits program. Benefits include a retirement plan, private health coverage, access to Employee Assistance Programs (EAP), leave entitlements, and special TCP discounts. Detailed information regarding benefit plan participation will be provided upon receipt of an employment offer or upon joining the organization.

Please note: The Company reserves the right to modify base salary and any other discretionary compensation programs at any time. Adjustments may be made based on individual performance, company or departmental performance, and market factors. The Company also reserves the right to amend benefits in accordance with company policies.