Sales Executive

Granum unites three trusted brands—SingleOps, LMN, and Greenius—into one powerhouse software ecosystem for landscapers and arborists across North America. We combine intuitive, industry-specific tech with hands-on partnership and real human support. The mission: help green-industry businesses improve, grow with confidence, and focus on the work that matters.

The Role

You’re a hunter-first closer who wants more than a territory, you want the chance to help design how Granum goes outbound to the market.

Instead of waiting on inbound, you engineer your own demand: you map your patch, set the attack plan, pressure-test outbound plays, and refine them as you go. Your day is spent in motion: calling into landscape, snow, and tree care companies, uncovering real operational pain, telling a consultative Granum story, and turning first conversations into long-term partnerships.

You operate like an entrepreneur inside Granum: you see whitespace, go after it, and pull in resources when it helps you win. You’re wired with a high motor, strong internal drive, and you’re excited to use AI as part of your personal operating system to move faster and make a larger impact on Granum and the industry. 

This is an environment for hunters, experimenters, and owners, not caretakers.

What You’ll Do

• Design and run your outbound engine: build targeted account lists, craft sequences, and run focused call blocks to create a steady stream of first meetings.
• Own the full sales cycle: discovery, demo, proposal, negotiation, and close. There are no handoffs once the opportunity lands.
• Turn discovery into business cases: tie Granum to prospects budgeting, estimating, scheduling/dispatch, job costing, payroll, and crew productivity challenges, then quantify their pains, dive into the impact of each pain, and understand their goals and expectations of how they want their business and team to work.
• Run sharp, outcome-led Granum demos focused on their pains and goals that feel more like a consultative working sessions than feature walkthroughs—anchored in ROI and team benefits.
• Pilot and iterate outbound plays: test new messaging, channels, and patterns; share what’s working so we can codify and scale it
• Leverage AI to multiply your output: use AI for research, call prep, objection handling, follow-up writing, and post-call summaries—and help us refine best practices.
• Operate with predictable rigor: keep a tight, honest pipeline in Salesforce; align activity, pipeline, and forecast so there are no surprises.
• Partner cross-functionally: sync with SDRs, Marketing, & Product on field feedback, and coordinate with Onboarding so new Granum customers hit the ground running.
• Suggest new outbound channels to consider in collaboration with Marketing and Sales Leadership.
• Show up as the owner of your business

What You’ll Bring

• 2+ years in quota-carrying SaaS (SMB/mid-market) with clear evidence of net-new logo creation and wins.
• Documented success in outbound-heavy roles: you’ve lived in call blocks and sequences, and a meaningful share of your deals have been self-sourced.
• A hunter’s mindset and competitive edge: you get energy from the chase, not just from managing existing books of business.
• A builder’s mentality: you’re comfortable operating with less structure, giving feedback on what’s missing, and helping shape the outbound playbook as we grow.
• Executive presence with owners and operators: you can navigate tough conversations about pricing, change management, and operational gaps.
• Operational discipline: strong command of Salesforce and a modern sales stack, plus a habit of planning your week using data, not vibes.
• Hands-on experience with AI in your workflow: whether that’s for writing, research, call prep, or analysis, you’ve already been experimenting and are hungry to do more.
• Self-starting, coachable, and curious: you seek out feedback, act on it quickly, and go looking for the next experiment without being asked.
• Genuine interest in how landscape, snow, and tree care businesses run and excitement about helping owners tighten operations with Granum.

Nice to Have

• Field service or vertical SaaS experience where deals are tied to operational workflows.
• Direct exposure to the green industry (landscape, snow, tree care, PHC) or adjacent blue-collar tech.
• Familiarity with SPICED, MEDDICC, or SPIN—and comfort running mutual close plans.

How We’ll Measure Success

• New Granum ARR and logo performance vs. quota, with a meaningful portion sourced from your outbound efforts.
• Quality and volume of outbound pipeline created and maintained at healthy coverage levels.
• Conversion rates and sales velocity across stages, from first meeting through close.
• Depth of engagement in ICP accounts: multi-threading with owners, operations, and finance.
• Consistent, clean Salesforce hygiene and reliable handoffs to Onboarding that set customers up to win.

Location and Travel

• North America-based, flexible location. Occasional travel for industry events and customer meetings where in-person time moves deals and relationships forward.

Compensation:

• Estimated pay range for Canada-based candidates: CAD 60,000 - 105,000 base + 50,000 - 105,000 OTE (commissions are uncapped)

• Estimated pay range for US-based candidates: USD 55,000 - 100,000 base + 55,000 - 100,000 OTE (commissions are uncapped)
  
  

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