Sales Director, CPG

About the role

• The Sales Director is responsible for developing and executing comprehensive digital ad sales strategies to achieve and exceed revenue targets. This role requires a strategic thinker with a proven track record in digital media ad sales, particularly in the programmatic space, and the ability to build and maintain executive-level client relationships with both agencies and brands. The position carries an annual revenue quota of $1.5M-$2.5M.

What you'll do

• Develop and implement digital and sales strategies to consistently achieve and exceed assigned revenue goals.
• Build, nurture, and expand strong relationships with senior decision-makers at agencies, brands, and partners.
• Identify, negotiate, and close new business opportunities, including large-scale managed service and programmatic deals.
• Master and present the Viamedia.ai story with a comprehensive understanding of company products, capabilities, and differentiators.
• Collaborate with internal teams (marketing, product, account management) to design tailored client solutions.
• Provide sales forecasts, performance updates, and market insights to leadership.
• Consistently meet or exceed all sales performance expectations related to pipeline generation, weekly client meetings, and revenue goals across all lines of business.
• Serve as a thought leader and brand ambassador at industry events, client summits, and trade shows.
• Mentor and guide junior sales team members, sharing best practices and strategies for growth.
• Stay informed on industry trends, competitor activities, and emerging technologies to maintain Viamedia.ai’s competitive edge.
• Represent Viamedia.ai professionally and ethically at all times.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
• 8-10+ years of digital media ad sales experience, including a proven record of growing and managing strategic accounts.
• Proven success selling omnichannel ad offerings or platform solutions (TV/OTT, video, native, social, display, mobile).
• Established network of senior agency and brand contacts with demonstrated ability to expand relationships.
• Strong knowledge of the programmatic ecosystem (managed services, programmatic direct, private marketplaces).
• Executive presence with exceptional communication, negotiation, and presentation skills.
• Demonstrated ability to lead, mentor, and inspire sales teams.
• Analytical, data-driven approach with the ability to turn insights into strategies.
• Ability to manage multiple priorities and deliver results in a fast-paced environment.