Sales Development Representative (L2 SDR)

Position Overview 

Cordance is seeking ambitious and resilient Sales Development Representatives (SDRs) to join our growing team. As an SDR, you’ll be on the front lines of our sales organization — prospecting, researching, and engaging with potential customers to create qualified opportunities for our sales team. 

This is a high-impact, sales role that requires persistence, creativity, and a hunger to learn. More than just an entry point into sales, this is a launchpad for your career. Many of our top performers advance into Account Executive, Customer Success, or Marketing roles. If you’re resilient, curious, and motivated by growth, you’ll find success here. 

Key Responsibilities 

• Represent Cordance’s portfolio of products and services, using strong product knowledge and research to articulate how our solutions address customer needs. 

• Focus primarily on new logo acquisition through inbound and outbound prospecting. (Installed base expansion may occur occasionally as needed.) 

• Generate leads and build relationships by nurturing prospects and developing early-stage sales opportunities. Respond rapidly to inbound inquiries (“speed to lead”). 

• Conduct high-quality, high-volume outreach (70–90 activities per day) through calls, emails, video, and social media. 

• The goal is to increase call volume to ~1,200 calls per month by Q1. 

• Top performers consistently achieve this level of activity, driving stronger pipeline results. 

• Qualify prospects through research and discovery to ensure a strong fit for Cordance solutions. Identify opportunities to return unqualified leads to marketing for further nurturing. 

• Schedule discovery meetings or demos with qualified prospects for assigned Account Executives. 

• Utilize CRM (HubSpot), sales engagement tools, and data platforms (ZoomInfo) to track activities, log insights, and manage follow-ups. 

• Collaborate closely with SDR leadership and Account Executives to develop and execute targeted prospecting strategies for assigned territories or accounts. 

• Meet or exceed individual activity, qualification, and pipeline-generation goals. 

• Share feedback, trends, and messaging insights with peers and leadership to continuously improve team performance. 

Competencies 

• Resiliency: Ability to handle rejection, stay motivated, and consistently deliver in a metrics-driven environment. 

• Coachability: Openness to feedback, eagerness to learn, and ability to quickly apply new skills. 

• Curiosity & Problem Solving: Genuine interest in learning, asking thoughtful questions, and finding creative ways to connect with prospects. 

• Ownership: A disciplined, proactive mindset with a strong sense of accountability for results. 

• Growth Mindset: A drive to continuously improve, embrace challenges, and view setbacks as opportunities to grow. 

• Strong communication skills, written and verbal, with the confidence to engage decision-makers. 

• Ability to thrive in a fast-paced, high-energy team environment. 

Required Qualifications  

• Bachelor’s degree or equivalent experience. 

• 0–2 years of professional experience (internships, part-time, or sales-related experience a plus). 

• Comfort with high-volume outreach across phone, email, and LinkedIn. 

• Strong organizational skills and ability to manage multiple priorities. 

• Passion for sales and a desire to grow into a long-term revenue-generating career. 

• Experience in B2B SaaS or lead-generation environments preferred but not required. 

Preferred Qualifications 

• Familiarity with CRM and sales tools such as HubSpot (Cordance’s primary platform), ZoomInfo. 

• Proven success meeting or exceeding outreach and pipeline goals in a fast-paced environment. 

• Strong research and prospecting skills with the ability to personalize outreach at scale. 

• Understanding and application of BANT qualification methodology. 

• Prior experience collaborating with Account Executives on account or territory strategies. 

• Ability to balance quality and quantity in prospecting while maintaining precision under pressure.