Sales Development Representative
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AI Summary
Who we are ⬇️
Thinkific is an award-winning learning commerce platform built for scale. By bringing together community, courses, and content with commerce, we power transformative learning experiences and give businesses everything they need to grow their revenue— all from one AI-powered platform.
We’re a team of 300+ Thinkers building products that matter. Every role at Thinkific contributes to raising the bar for online learning, supporting thousands of learning businesses, and creating real-world impact for millions of learners around the world. You’ll work alongside curious, collaborative teammates who care deeply about what they build and who they build it for.
We’re committed to a fair, inclusive, and human hiring experience. Our team is here to guide you every step of the way, so you always know what to expect!
About the Role 🚀
Are you an ambitious relationship builder who thrives on connecting with people and creating new opportunities?
We're looking for a Sales Development Representative to join our growing sales team as a high-impact, all-bound pipeline driver. This isn't a siloed inbound or outbound role — you'll own both, working the full top of funnel with equal fluency. You'll be the first impression Thinkific makes on prospective customers, and you'll be expected to operate like a modern, AI-native seller: smart targeting, sharp messaging, fast execution.
You'll work closely with our Account Executive team and marketing to help build a qualified pipeline, run signal-based outbound plays, and ensure no inbound lead goes unworked. You'll be expected to use AI tools not as a shortcut, but as a force multiplier — doing more, personalizing better, and moving faster than a traditional SDR.
What You'll Do
Own inbound lead qualification: respond fast, qualify rigorously, and book quality meetings for our AE team
Build and execute outbound sequences targeting our ICP, using Clay, Gong, Sales Navigator, and AI-driven research to personalize at scale
Run signal-based prospecting using buying triggers (hiring activity, tech stack changes, funding events, content engagement) to prioritize outreach
Execute multi-channel sequences across email, phone, LinkedIn, etc.
Partner with AEs to align on target accounts, messaging, and pipeline goals
Hit and exceed monthly goals
Continuously test and iterate messaging; bring a hypothesis-driven mindset to what's working and why
What You Bring
1-2 years of SDR/BDR experience in B2B SaaS (bonus points for learning tech, HR tech, or an adjacent space)
Demonstrated ability to self-source pipeline through outbound, not just work inbound queues
Hands-on experience with AI-powered sales tools like Clay, Apollo,Gong etc; you should be able to show us your workflow, not just list the tools you’ve used
Proficiency with Salesforce (or equivalent CRM) and a sequencing tool (Outreach, Salesloft, or Gong)
Strong written communication, your emails sound like you, and your cold calls don't sound like scripts
Genuine curiosity about prospects' businesses and a knack for asking questions that uncover real pain
High accountability: you track your own numbers, know where you stand against goal, and proactively close gaps
Comfortable working in a fast-moving environment
Career changers: We're open to you if:
You have a background that required high-volume outreach, relationship building, or persuasion (recruiting, fundraising, account management, hospitality, real estate, financial services)
You can articulate clearly why you want to move into tech sales specifically
You're prepared to put in the work during ramp, the first 60 days will be intense
We’re committed to fair and transparent pay that reflects both where you are and where you can grow to. This role has a total compensation opportunity (OTE) of $62,200 - $77,800 - $93,400 (base salary + commission) in Canada, designed to capture the full journey from developing skills to excelling in the position. Most new hires start between the minimum and midpoint, which aligns with being fully capable in the role. Salaries above the midpoint are typically reserved for team members who have demonstrated strong, consistent performance, deep expertise, and a significant positive impact within the role.
For high-demand or hard-to-fill positions like this one, we may hire above midpoint for candidates who bring exceptional experience, skills, or impact potential.
Diversity, Equity, Inclusion and Belonging & Accessibility
This is just our initial idea of who we’re looking for! At Thinkific, we know that people have unique career journeys. If your experience is close to what we’ve described but you feel that you might be missing a few of the requirements, please still apply! We’re also committed to providing a comfortable and accessible interview process for every candidate. If there are any accommodations our team can make throughout our hiring process (big or small), please let us know.
The Hiring Journey
An exploratory call with our Talent team
An impact-focused interview with the Hiring Manager
Stakeholder Interview with team mates and/or cross collaborators
Technical stage: presentation with Hiring Manager and team mate
Executive Interview
For a deeper look at our hiring process, what to expect during each step, AI guidelines, and how to prepare, visit our Candidate Hub ⭐
How we work with AI
Thinkific is an AI-forward company. We use AI tools across all teams, and our approach to hiring is no different. We use AI-assisted tools to support parts of our recruitment operations, and we're committed to being transparent about how. We automate where it drives efficiency, but every hiring decision is made by a person, and a high-touch, human candidate experience always comes first.
Candidates are welcome to use AI tools during the application process if desired.
👉 Visit our Candidate Hub to learn more!
Diversity, Equity, Inclusion and Belonging & Accessibility
This is just our initial idea of who we’re looking for! At Thinkific, we know that people have unique career journeys. If your experience is close to what we’ve described but you feel that you might be missing a few of the requirements, please still apply! We believe in equal opportunity and are committed to diversity, equity, inclusion, and belonging across every facet of our business.
We’re also committed to providing a comfortable and accessible interview experience for every candidate. If there are any accommodations our team can make throughout our hiring process (big or small), please let us know.
What you can expect if you join Thinkific:
👏 An amazing team of talented, passionate, and kind Thinkers. Together, we’ve built an amazing, award-winning culture—we’re a Certified Great Place to Work and one of Canada’s Most Admired Corporate Cultures by Waterstone!
🚀 The chance to build, improve, and innovate on a platform that’s driving positive impact for thousands of businesses and millions of students around the world.
💸 A competitive compensation package including base salary, equity, team-wide bonuses, and an Employee Share Purchase Plan.
🌴Flexible Paid Time Off to maintain mental and physical health. Our team is encouraged to take a minimum 4 weeks of vacation, plus Thinker Holidays (extended long weekends in the summer) and time off for the December holiday season.
🩺 Health Benefits and Wellness: Comprehensive benefits starting on Day 1 include health, vision, and dental coverage for you and your family, $3,000 for mental health care, a short-term health plan, and an additional $900/year health or personal spending account. Plus, family friendly benefits include generous parental leave top-ups for up to 32 weeks, as well as fertility coverage and personalized return to work options.
🤝 3 Paid Volunteer Days each year to give back to your community and support the causes you care about.
💻 Flexible Work. Choose to work from home from anywhere in Canada, at our Vancouver HQ, a co-working space, or anywhere there’s wifi for a change of scenery.
🤖 AI tools for every Thinker. We’re an AI-forward team, and every employee has access to the tools they need to work smarter, faster, and make a bigger impact.
⬆️ Learning & Growth. An annual $2,000 CAD Learn and Grow fund for conferences, seminars, or courses, plus training, mentorship, coaching, and internal promotion opportunities.
🏡 A home office setup so you’re ready to succeed with a company-owned Macbook Pro and a budget to order a desk, chair, or any accessories to help you work comfortably and productively.
💙 A place where you can bring your whole self to work. We know that different perspectives lead to amazing ideas, more innovation, and, ultimately, our success as a company. We welcome applicants of all backgrounds, experiences, beliefs, identities, and statuses. Whoever you are—we can’t wait to meet you!
The Thinkific Vancouver office operates on the traditional, ancestral, and unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Sel̓íl̓witulh (Tsleil-Waututh) Nations of the Coast Salish People. We encourage everyone to learn more about the original caretakers of the land that you currently occupy.
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