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Own and grow advertising revenue across DTC and FMCG accounts by selling integrated content, custom IP, and full-funnel media solutions. Manage the full deal cycle from prospecting to renewal while maintaining strong relationships with brand marketers and media agencies.
This is a remote position.
Reports To: VP — Strategic Partnerships & Direct Sales
Employment Type: Full-time, Individual Contributor, Quota-Carrying
We are hiring a senior IC sales lead to own and grow our DTC and FMCG advertising revenue. The role covers integrated content, custom IP, display, video, native, influencer, and SEO/GEO content packages — the full media product stack for brands targeting Indian women, moms, and beauty consumers.
This is a quota-carrying role for someone with deep, active relationships across DTC and FMCG marketing leadership and media agencies — the kind that translate into pipeline in week one.
• A monthly revenue quota across DTC and FMCG accounts (baby care, beauty, personal care, food, supplements, health-tech, home essentials, and similar)
• A live brand and agency book — relationships you maintain and activate from Month 1
• AOP-led account planning: building annual partnerships with anchor accounts (Himalaya, Danone, Apollo, P&G, Kenvue, ITC, and equivalent enterprise brands)
• Full-funnel media solutions: integrated content, custom IPs, influencer programs, video, native, programmatic, SEO/GEO articles, and emerging formats
• Agency relationships: direct lines into GroupM, Madison, Wavemaker, dentsu, Publicis, Interactive Avenues, Mindshare, and leading independents
• Quarterly forecasting, pipeline reporting, and renewal book management
• 8–12 years in digital media sales, with deep recent experience selling to D2C and FMCG marketers
• Demonstrated track record of carrying and hitting a monthly/annual revenue quota of ₹3 Cr+
• A live contact book of brand marketers (Sr. Brand Manager and above) and agency planning/buying leads in DTC + FMCG — relationships you can show pipeline from in the first 30 days
• Strong understanding of integrated media: content, influencer, display, video, native, programmatic, and emerging formats (GEO/AI search, branded content IP, creator commerce)
• Commercial fluency: building proposals, pricing multi-channel programs, negotiating annual deals, structuring rate cards and AOP commitments
• Comfort owning the full deal cycle: prospecting → pitch → proposal → negotiation → close → renewal
• Ability to ramp quickly — pipeline visible end of Month 1, revenue from Month 2
• Prior experience selling at women / mom / beauty-focused publishers or networks (Femina, MissMalini, POPxo, Tinystep, BabyChakra, FirstCry, BabyDestination, Mamaearth’s in-house media team, etc.)
• Existing relationships with marketing leadership at top D2C beauty/baby brands (Mamaearth, MyGlamm, Sugar, Plum, The Moms Co, FirstCry, Honasa, Baby Forest, etc.)
• Familiarity with influencer marketing economics, creator commerce, and performance-led content models
• Month 1: First 30 brand and agency meetings activated; pipeline visible against quarterly quota
• Month 2: First closed revenue against quota
• Month 3: 3x quarterly quota in qualified pipeline; first anchor account signed for multi-quarter commitment
• Month 6: Quarterly quota hit two quarters running; AOP conversations live with at least 4 anchor brands
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