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Title: S-CPT-0049 SEO Outreach & Brand Marketing Specialist

Independent Contractor – S-CPT-0049 SEO Outreach & Brand Marketing Specialist /Marketing VA/Junior-Senior Level (Remote).

Overview

20four7VA is seeking offshore independent contractors to deliver remote services to clients worldwide, with a primary focus on developed markets such as the United States, the United Kingdom, Canada, and Australia.
We are looking for a proactive SEO Outreach & Brand Marketing Specialist to drive our off-page SEO and digital authority-building initiatives. This role is responsible for acquiring high-quality backlinks, increasing brand visibility, building strategic partnerships, and promoting brand content across relevant online communities and publications.

The ideal candidate is an excellent communicator, relationship builder, and marketer with experience in link acquisition, content promotion, digital PR, and brand awareness campaigns.

The objective of each engagement is to assist the client in improving business efficiency, enhancing service delivery, or supporting operational functions through high-quality, task-specific services rendered by a qualified contractor.

Scope of Services

Contractors will be required to provide services that align with the following client tasks:

Link Acquisition & Authority Building

• Develop and execute white-hat link acquisition strategies to improve domain authority and search visibility.
• Identify high-quality backlink opportunities through competitor analysis, industry research, and content promotion.
• Conduct outreach campaigns to website owners, bloggers, publishers, agencies, and industry partners.
• Manage broken-link outreach campaigns.
• Convert unlinked brand mentions into quality backlinks through relationship-based outreach.
• Build and maintain relationships with publishers, editors, bloggers and industry influencers.
• Monitor backlink acquisition performance and maintain outreach pipelines.

Digital PR & Brand Visibility

• Plan and execute digital PR campaigns to increase brand awareness and online authority.
• Secure guest posting opportunities on relevant industry websites.
• Coordinate podcast outreach and interview opportunities.
• Submit expert commentary through HARO (or equivalent journalist request platforms).
• Identify opportunities for media coverage, interviews, and expert roundups.
• Build partnerships with complementary businesses and organizations.

Community Marketing

• Build brand visibility through active participation in relevant online communities.
• Engage in Reddit, Quora, LinkedIn Groups, Facebook Communities, Slack Communities, and niche forums.
• Promote valuable content naturally while following community guidelines.
• Monitor industry discussions to identify content promotion opportunities.

Content Promotion

• Collaborate with SEO Specialists and Content Writers to promote newly published content.
• Develop outreach campaigns for pillar pages, research reports, infographics, case studies, and other linkable assets.
• Coordinate influencer and partner collaborations.
• Increase referral traffic through strategic content distribution.

Brand Monitoring

• Monitor online brand mentions across websites, blogs, news portals, podcasts, and social media.
• Identify opportunities to convert mentions into backlinks.
• Track competitor mentions and outreach opportunities.
• Monitor online reputation and coordinate with marketing teams when necessary.

Directory & Citation Management

• Identify relevant industry directories and citation opportunities.
• Manage business profile submissions.
• Maintain consistent business information across listings.
• Audit existing citations for accuracy.

Campaign Reporting

• Track backlink acquisition progress.
• Measure referral traffic.
• Report on Domain Authority improvements.
• Monitor referring domains.
• Analyze outreach success rates.
• Maintain outreach CRM and campaign documentation.

Collaboration

• Work closely with IT Marketing and Content team to identify content worthy of promotion.
• Partner with the Content team to create linkable assets.
• Coordinate with Social Media and IT Marketing teams for content amplification.

Each engagement is based on a defined scope of work and is governed by an independent contractor agreement. Services must be performed professionally, with adherence to any timelines, guidelines, and deliverables agreed upon in writing.

Skills

The Contractor must demonstrate proficiency in the following, depending on the Client’s requirements:

• 2 to 4 years of experience in SEO outreach, digital PR or content marketing.
• Strong understanding of Off-Page SEO principles.
• Experience conducting outreach campaigns.
• Excellent written communication skills.
• Strong relationship-building abilities.
• Experience using outreach and SEO tools.
• Ability to manage multiple outreach campaigns simultaneously.
• Strong research and organizational skills.

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or related field (preferred but not mandatory).
• SEO or Digital Marketing certifications are an advantage.

Preferred Technical Skills

SEO Tools

• Ahrefs
• Semrush
• Moz
• Google Search Console

Outreach Tools

• Hunter.io
• Apollo / other CRM or lead management tools
• BuzzStream / Pitchbox / Respona

AI Tools

• ChatGPT
• Gemini
• Claude
• Perplexity

Project Management

• MS Planner

Work Schedule

• Contracted Hours per Week: 20 Hours
• Scheduled Working Days: Monday through Friday (unless otherwise mutually agreed in writing)
• Daily Working Time: 8 AM to 12 PM Eastern

Note: The Company will make reasonable efforts to align the Assigned VA’s schedule with the Client’s preferred hours as set forth above. However, availability may vary based on time zones, capacity, and the contracted hours set in this SOW. Any changes must be mutually agreed to in writing through a revised SOW.

Terms of Engagement

• Contractors will operate under a Master Services Agreement and a Statement of Work
• This is not an offer of employment; contractors are not employees of 20four7VA or any client
• All compensation is processed through 20four7VA according to the terms of the engagement

Role Summary & Requirements

• REQUIRED SERVICE: Marketing VA
• REQUESTED EXPERIENCE TIER LEVEL: Junior and Senior Level
• Contracted Hours per Week: 20 hours/week
• Daily Working Time: 8 AM-12 PM EST
• Scheduled Working Days: Monday-Friday
• REPORTING TO/POC: Content Team
• Number of VAs: 1
• GENDER PREFERENCE: None
• LANGUAGES SPOKEN/PREFERENCE: English
• ACCENT PREFERENCE: Level A-B
• REGION PREFERENCES: Any

What we offer

• Competitive rates
• Weekly payments
• Various open roles are available
• Free training and upskilling
• Constant support and guidance
• A vibrant community always ready to support you
• And more!